Where does social media fit into providing healthcare? At first glance social media and medical practices may seem worlds apart, but medical professionals are continuously drawn to these platforms – particularly Facebook – to connect with patients. Having an active Facebook account is one of the core components of a strong medical practice brand. It reinforces
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7 Ways to Activate Healthcare Digital Marketing This Month
Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor
Read MoreWhy Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus
Read MorePatient Journey Examples to Steer Your Digital Strategy
Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient.
Read MoreThe Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible
Read MoreGrow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow
Read MoreUsing Social Media as an Orthopedic Patient Engagement Tool
If you think your orthopedic practice doesn’t need to be on social media, think again. Nearly 90 percent of adults in the US use social media to search for health information. If not yet included, platforms such as Facebook, Twitter, and Instagram should be part of your overall orthopedics marketing strategy. Understanding Your Social Media
Read MoreUsing Facebook to Level Up Your Medical Practice’s Content Marketing
Considering that nearly 90 percent of adults in the US use social media to search for health information, it is not surprising that Facebook for medical practices has become a key marketing tactic. In an ever-competitive healthcare landscape, social media marketing for medical practices has moved from being optional to essential. Getting started using Facebook
Read MoreEssential Guide to Social Media Marketing for Dental Practices
Social media marketing for dental practices is a key component of a dentist’s communication strategy. Many patients procrastinate or forgo dental care for several different reasons, and a broad approach that includes dental marketing is an effective way to address this issue with both current and prospective patients. Social media is many things, and people
Read MoreThe Role of Social Media in Patient Engagement
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that
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