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Healthcare Marketing

Why Update Medical Practice Online Directory Listings?

Filed Under: Healthcare Marketing, Listings management, Online Business Directories

directory on a keyboard

Updated from the original article posted March 06, 2020    A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use.  But did you know that optimizing online directories for

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Filed Under: Healthcare Marketing, Listings management, Online Business Directories

Basics of Healthcare Marketing: The Power of Branding

Filed Under: Healthcare Marketing

person using a laptop

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the

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Filed Under: Healthcare Marketing

8 Ways Today’s Medical Website Design Impacts Patient Choice

Filed Under: Healthcare Marketing, Medical Website Design Blogs

multidevice desktop dental clinic

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about

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Filed Under: Healthcare Marketing, Medical Website Design Blogs

A Guide to Online Reputation Management (ORM) for Doctors

Filed Under: Healthcare Marketing, Online Marketing, Reputation Management

Smiling Manager Giving Very Good Rating

Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and

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Filed Under: Healthcare Marketing, Online Marketing, Reputation Management

How to Maintain Relationships with Your Patients in 2020

Filed Under: Healthcare Marketing

maintain relationships with patients graphic

A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for

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Filed Under: Healthcare Marketing

5 Healthcare Marketing Solutions for Your Practice that Drive Results!

Filed Under: Healthcare Marketing, Online Marketing

healthcare marketing graphics

It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing

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Filed Under: Healthcare Marketing, Online Marketing

Healthcare Marketing in 2018: Emerging Trends To Watch

Filed Under: Healthcare Marketing

healthcare marketing in 2018 trends

In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,

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Filed Under: Healthcare Marketing

How the Face of Healthcare Marketing is Changing to Digital

Filed Under: Healthcare Marketing

How healthcare marketing is changing

Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are

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Filed Under: Healthcare Marketing

5 Top Tips for Marketing Your Medical Practice

Filed Under: Healthcare Marketing

Top tips for marketing your medical practice

If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to

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Filed Under: Healthcare Marketing

Healthcare Marketing Trends to Watch for in 2018

Filed Under: Healthcare Marketing

a mixed group of healthcare professional and business people meet around a conference table .

With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming

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Filed Under: Healthcare Marketing

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