Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and…
Healthcare Marketing
How to Maintain Relationships with Your Patients in 2020
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
Filed Under: Healthcare Marketing
Tagged With: digital marketing strategy, Medical Practice, Medical Website Design, online marketing company, online marketing firm, online marketing for doctors, online reputation management., outsource digital marketing, patient education library, Search engine optimization, SEO for Doctors, social media for doctors, social media management
Top 10 Things Medical Websites Should Have
5 Healthcare Marketing Solutions for Your Practice that Drive Results!
It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing…
Healthcare Marketing in 2018: Emerging Trends To Watch
In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,…
Filed Under: Healthcare Marketing
How the Face of Healthcare Marketing is Changing to Digital
Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are…
Filed Under: Healthcare Marketing
5 Top Tips for Marketing Your Medical Practice
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to…
Filed Under: Healthcare Marketing
Healthcare Marketing Trends to Watch for in 2018
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
Filed Under: Healthcare Marketing
3 Reasons to Make Digital an Integral Part of Your HealthCare Marketing Strategy
HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet. Studies show that people are spending twice as much time online as they were just 12…
Filed Under: Healthcare Marketing
New Report: Digital Marketing Trends of Highly Successful Businesses
Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online. As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in…
