It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing…
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SEO FOR DOCTORS
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.
Improve Patient Satisfaction and Retention Through Improved Call Routing
How Clear Phone Routing Processes Can Improve Patient Satisfaction and Retention Your phone system is the primary point of contact for your office. For new patients, it is your chance to make a positive first impression and is one of many ways to improve patient satisfaction. For existing patients, it is your chance to improve…
Filed Under: General
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Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management
Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly…
Filed Under: Reputation Management
Healthcare Marketing in 2018: Emerging Trends To Watch
In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,…
Filed Under: Healthcare Marketing
How the Face of Healthcare Marketing is Changing to Digital
Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are…
Filed Under: Healthcare Marketing
Are Medical Websites Becoming More than “Just” Websites?
If you’re a regular visitor to the iHealthSpot blog, you’ll notice we publish a lot of posts about patient engagement. This is because two-way patient communication is essential to the success of any medical practice, as it enables you to encourage your patients to participate in their own care, resulting in more patients meeting their…
Filed Under: Website Design
5 Top Tips for Marketing Your Medical Practice
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to…
Filed Under: Healthcare Marketing
The Role of Social Media in Patient Engagement
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…
Filed Under: Social Media
Healthcare Marketing: Do Online Directories Actually Matter?
You’ve worked hard to build awareness of your healthcare business in your local community, but have you invested in building that awareness online? While business directories, and online business directories, in particular, aren’t the “sexiest” form of marketing, they are an integral part of a successful digital marketing program for any healthcare practice. This is…
Filed Under: Online Business Directories
