With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet. Studies show that people are spending twice as much time online as they were just 12…
In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews. Online reviews can have the power to make or…
In today’s digital world, a professional, customized website is the foundation for a thriving orthopaedic practice. Patients, as well as referring physicians, come to your site looking for answers to specific problems. From simple questions like the location of your office to more complicated requests such as post-operative steps to take for recovery, your website…
As we mentioned in a previous blog post, a great website is a foundation for any online marketing strategy. However, for healthcare professionals, having a great website isn’t enough – it also needs to be HIPAA secure. This means that any time protected health information (PHI) is transmitted or stored, you should have proper procedures…
In a previous blog post about medical website design, we mentioned that good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old…
Search Engine Optimization (or SEO) is the process of optimizing your website so that it shows up on the first page of Google for the keywords specific to your specialty and business. When it comes to Google, if you are on the second page, you don’t exist; and if you don’t exist, your patients can’t…
Diagnosing Your Online Presence As a doctor, you diagnose your patients with various ailments every day. You make careful assessments, and by the end of their visit, you have a plan to further explore or treat the problem. You share this plan with the patient and then work with them on their road to recovery….
Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online. As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in…
Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients. Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways. For example, patients can…
