In today’s digital age, ensuring ADA website accessibility for your medical practice’s website is not optional – It’s a regulatory obligation. However, despite existing guidelines, there’s still a degree of ambiguity surrounding compliance for websites. This article covers the essential requirements and best practices to help your medical practice navigate how to best facilitate digital
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8 Amazing Tricks to Improve Your Practice’s Website Performance
From persuading consumers to move forward with becoming a new patient, to continuing to be a central hub for engagement, your medical practice website is more than just a digital brochure; it’s part of the patient journey. This article offers practical strategies to assess and improve website performance, maximizing its effectiveness for your healthcare business
Read MoreWhat is Responsive Website Design? Optimize For Every Screen
The average consumer will spend around three hours on a mobile device every day. As users become acclimated to mobile-first technology, they take for granted the intuitive user experience (UX) design that simplifies daily tasks. One of the core elements of UX design on a mobile device is responsive website design. This guide to responsive
Read MoreUnderstanding Patient Experience: The Mutually Beneficial Way to Reach Healthcare Goals
When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
Read MoreMaximizing Your Medical Practice’s Visibility on Google Maps
Consumer behavior shaped by mobile technology can have a “tunnel vision” effect on users. With this phenomenon, a business that does not appear in search results, does not exist to a consumer. Imagine a patron who has passed by a business dozens of times but will instead choose a similar business they found on Google
Read MoreThe 5 Pillars of Improving Patient Retention: A Guide for Medical Professionals
Creating a positive patient experience is key to improving patient retention rates, as satisfied patients are more likely to return for future care or recommend the practice to others. The patient experience encompasses simplifying tasks, enhancing communication, building an engaging online presence. This is coupled with gathering feedback and tracking results are additional patient retention
Read MoreUsing Google Business Profile Posts for Your Medical Practice
Google Business Profile (GBP) posts offer a mechanism to enhance online presence and encourage engagement with patients. Like social media, posts on Google Business Profiles allow healthcare providers to display updates, news, health tips, and promotional content within Google Search and Google Maps, both on desktop and mobile platforms. These Google Business Profile posts are
Read MoreWhat to Do If Your Medical Practice’s Google Business Profile is Suspended
Healthcare business leaders have come to realize that local targeted search is the key to bringing in more patients. Google Business Profiles (formerly Google My Business) are essential for competing locally and providing accurate business information quickly – both current and future patients, respectively. There may come a day when your medical practice may receive
Read MoreiHealthSpot Connects with the Orthopedics Community at AAOE 2024
Recently, orthopedic professionals from across the country descended upon the Windy City to attend the American Association of Orthopedic Executives (AAOE) conference. From April 26th through April 29th, healthcare professionals and their business partners came together to discuss the most prominent matters in the industry. Advanced Bone & Joint’s CEO Jim Kidd and iHealthSpot’s Agency
Read MoreGoogle Business Profile Guidelines for Medical Practices
So much is subject to regulation for healthcare businesses that it’s no surprise that Google has its own set of rules for them, both for Google Ads and for Google Business Profiles (formerly known as Google My Business). Maximizing online presence is a core component for maintaining patient volumes, and when you follow Google business
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