Updated post originally published 9/22/2017.
Wix, Squarespace, and GoDaddy are well-known do-it-yourself website builders and are advertised everywhere. These drag-and-drop platforms are a tempting shortcut to set up a website as it generally takes no more than a day rather than the months needed for a custom medical website design-build. (We know it’s worth the wait.)
So, if a website made on Wix looks presentable and includes all the parts of a standard website, then what is it missing exactly? When a healthcare website is nothing more than a digital brochure, it is not effective in building your patient base and generating more revenue.
Some see setting up a website as just another task on the office operations checklist, but for the growth-minded medical organization, websites for doctors are an indispensable asset. These practices leverage websites to:
- Raise awareness about the practice in the community and attract new patients.
- Encourage patient engagement with portal access, downloadable forms, and self-study educational resources about specific health conditions.
- Provide one-step appointment request forms for frictionless new patient gains.
1. Woefully Limited Customization
Website builders take a ‘cookie-cutter’ approach to web design, with your options limited to one of their generic templates that won’t offer much in the way of functionality options. So, you get a website that lacks the customized look and feel that sets you apart. Also, the confines of this type of medical website design won’t necessarily provide everything your patients need and want.
The big question is, do you really want your practice website to be indistinguishable from everyone else’s? For example, Wix offers 800 templates for its 200 million users, so odds are you end up using the same tired templates that hundreds of thousands of entities are already using.
Competition will only grow over time, so the key to attracting new patients is to make your website different from the rest by having it truly reflect the heart of your medical practice.
2. Gives the Wrong Impression
First impressions are everything. Studies show that 48% of people cite a website’s design as the number one factor in deciding the credibility of a business, and 94% of people cited web design as the reason they mistrusted a website.
For regulatory reasons and patient protection, your website should be HIPAA compliant and ensure personal information privacy. Website builders aren’t guaranteed to provide the security measures that foster trust.
Building trust and brand awareness with a new patient means that everything about your website should indicate that you are a legitimate healthcare provider who doesn’t cut corners or skip timely website updates. When you create a website cheaply, some site visitors can tell, and this influences their first impression of your medical practice.
3. Too Confining
Website builders will typically limit you to a single-page site or just a few pages at best. Without a multi-page website, this gives search engines like Google very little to glean about your medical practice.
Google’s automated web crawlers gather information about websites nonstop, and quite frankly, the structure of a cheap website builder impedes the ability of these bots to absorb information about your practice. Why does this matter? By automation, Google decides which websites will come up in search results based on set quality criteria.
We call this online search visibility, or SEO for doctors. If Google cannot accurately assess what your website is about or detects quality issues with your site, it will not be discoverable by new patients in online search.
4. Does Not Pass the Mobile-Friendly Test
Google knew well in advance that handheld devices would eclipse desktop computer use, and internet user trends uphold this prediction as mobile device use continues to trend upward. For this reason, Google has gone mobile-first in its user experience design, and it expects all websites in the internet community to follow suit.
Google smiles upon those who make their websites mobile-friendly with fast loading and ease of use, but you must be aware that this functionality is not a guarantee with website builders. When you discover your website loads slowly or functions awkwardly on device, there’s not much you can do to correct these deficiencies, as these settings are in someone else’s control.
5. Lack of Support
Cheap websites come with little to no customer support. You’ll get help with technical issues (if you put up the money) but not much else. As mentioned earlier, services like Wix have millions of customers, so when you need help you’re just a number. Should you run into quirks or need help with customizing things, you are on your own.
Get a Website Designed for Medical Practices Plus Top-Notch Customer Support
With a full-service healthcare website design agency like iHealthSpot Interactive, there is support at every turn – from branding advice to leveraging your website for digital marketing, plus routine updates.Medical professionals across the nation choose iHealthSpot Interactive for their medical website design needs because they know they need a site that meets their unique needs and one that will attract new patients. On top of our award-winning website design, we provide top-notch customer support. If your website goes down, we’re at the ready to fix it – even on weekends.
With iHealthSpot Interactive, your medical practice has the choice of custom healthcare website design, or the more economical Provider Plus themes – both include all the medical website essentials. Unlike self-build sites, our website for physicians’ templates are guaranteed to be SEO-friendly, mobile-ready, and offer interactive features for patients such as online bill pay and secure patient forms.
Don’t spend hours building a website that looks generic, won’t be found in search results, and lacks the features patients look for. Already have a DIY website? Not a problem. We offer a free website analysis. Contact us today, toll-free at (877) 709-0999 for your FREE consultation with our web experts today!