Concierge healthcare and luxury medical services are more popular than ever.
Patients are tired of being shuffled in and out of their doctor’s office, getting very little time and attention from their healthcare provider. Many patients are willing to pay for better medical service and more immediate access to the specialized services they’re looking for.
Physicians, likewise, are frustrated by insurance reimbursement rates that require them to pack a large number of patient visits into a single day just to keep their business afloat. More physicians than ever before are actively seeking high-income patients who will enable them to focus on providing high-quality care rather than squeezing in a high quantity of patients every day.
Many boutique and concierge healthcare businesses offer services not typically covered by insurance. These high-end healthcare providers rely on direct-pay patients for services that can range from the latest in pain management to hair restoration to big-ticket aesthetic services such as surgical and nonsurgical body sculpting.
If you’re a high-end healthcare provider, you may be wondering how to promote your medical practice. The answer is obvious: You’ll want to start online.
Website Strategies for High-End Medical Practices
Chances are you already have an online presence – but is your website optimized to attract the type of patients you’re looking for? Below are a few strategies that can be incorporated into websites for doctors to help high-end or concierge practices build their business. You may be surprised to discover that SEO for doctors is not the only important component of a successful medical marketing strategy.
Spectacular Website Design
You only get one chance to make a great first impression. The most cost-effective way to do this is with the look and feel of your website. Your web design can instantly convey who you are to potential patients. This includes the elegance and sophistication of your offices, any luxury amenities you offer, and precisely what sets you apart from your competitors.
At the end of the day, websites for doctors should be highly customized to represent what is unique about you – and can give a preview of what patients might expect when they visit you. This is especially true for high-end healthcare providers.
Still wondering how to promote your medical practice? Think of your website as an extension of your physical location, and use it to promote high-revenue procedures – which can have a powerful impact on your marketing and SEO for doctors’ efforts toward higher profits.
A Flawless User Experience
You’ll want to wow your website visitors, of course – but you’ll also want to make the overall experience on your site a positive one for patients. Navigating through websites for doctors should be intuitive, smooth, and seamless. Nothing is a bigger turn-off than visiting a site for a particular piece of information that can’t easily be found.
Key elements for a flawless patient experience on your website include:
- Easy, hassle-free website architecture and navigation
- Speedy page-loading time – because no one likes to wait
- Mobile-friendly, responsive design on smaller screens
- Interactive elements, including videos or other bells and whistles
Remember: Your website is a reflection of you. Make it as wonderful an experience as possible for the patients you want to attract.
The vast majority of consumers these days read patient reviews when searching for a new doctor. How to include these patient stories on your website will depend on the type of services you offer.
For example, before-and-after photos can be particularly effective for certain specialists, such as aesthetic care providers, plastic surgeons, and dentists. Patient testimonials and reviews could and should include images and videos, depending on what is appropriate for your medical practice.
If your website was built with unique and relevant content, you are far and away ahead of the crowd when it comes to being found online by prospective patients. This is exactly how the best search engine optimization (SEO) begins.
SEO for doctors should include specific medical content, along with crucial keywords (and key phrases), on every page of your website. This type of SEO flows naturally and does not sound “canned,” so that patients visiting your site simply get the information needed. These SEO-crafted pages are much more likely to show up higher in internet search results for words that describe your medical specialty.
One of the easiest – and most popular – ways to give your healthcare practice a boost is through pay-per-click (PPC) search engine ads. Google ads are designed to easily drive traffic to your website, so your site can work its magic – and help to convert your web visitors into real-life patients.
Don’t have the time or trained personnel to do all of this on your own? The medical marketing gurus at iHealthSpot Interactive can design captivating websites and write irresistible ads that capture your essence – and convey the high-end medical services you’re offering. Our team can also help you target the ads toward specific patient demographics and geographic regions.
When you want specific, local results to attract men and women of a certain age and income level to your boutique practice, Google ads can’t be beaten.
Luxury Healthcare Providers: Find Your Next Patient Online
The above are just a few of the proven strategies that can be incorporated into your web design and medical marketing program to achieve real results. Target the precise types of patients you’re looking for, and grow your high-end healthcare practice with these and other web-based strategies. Websites for doctors are the first place consumers visit, so make sure your site has what it takes to convert internet visitors into new patients.
If you’re wondering how to promote your medical practice, contact the digital marketing and website design professionals at iHealthSpot Interactive today! Call us at (877) 709-0999 for your free quote and discover how easy it can be to build your luxury medical practice.