SEO for Medical Practices
Attract New Patients and Increase Revenue with SEO for Medical Practices
Help Potential Patients Find Your Practice with Digital Marketing
With a finely tuned SEO strategy in place, your practice has the best chance to appear on the first page of search engine results for search terms patients often use in Google. Increased visibility not only leads to patient acquisition, but also builds brand awareness. Patients are more likely to choose and trust a healthcare provider that they are familiar with.
The purpose of a medical practice website is to create awareness in your services and compel prospective patients to request an appointment. If your website isn’t drawing visitors, it is underperforming. Search engine optimization (SEO) is an effective solution to boost website traffic.
If you're looking to establish a strong online presence and grow your practice over the long term, SEO is a must-have. By attracting your target audience, SEO can help your practice thrive and give you a competitive advantage in your local market.
Why SEO for Medical Practices?
To get the most from your website investment, optimizing site content to rank high in online searches drives more traffic to your website. SEO is an effective long-term strategy in building your medical practice’s online reach.
- 83% of patients use search engines – like Google – to find a provider.
- Increased website traffic = more appointment requests.
- Attract quality new patient leads.
- Traditional practices need local SEO to compete in the market.
Benefits of Medical SEO
Search engine optimization can increase website traffic for your healthcare practice. When potential patients find your practice at the top of the search engine results, they will most likely visit your website. This means that your website content needs to be relevant to their search. An effective SEO strategy includes building a website with high-quality content, including patient testimonials, and regular quality blog article content.
Providers that have a strong online presence build trust in their community. Trust is an essential factor in patient acquisition and retention. Patients tend to view healthcare providers that are easily found on the first page of search engine results to be more credible.
About Our SEO Services
Compared to traditional marketing methods such as print ads and billboards, SEO can help you reach a larger audience at a lower cost. Once you optimize your website for specific keywords, the traffic you receive is higher quality compared other advertising channels, making it an efficient way to attract new patients without breaking the bank.
- 70% of clicks in search results go to one of the first five websites listed on page one
- 68% of all online interactions begin with search engines
- 92% of all website traffic is generated by Google
Our team of experienced SEO professionals is ready to optimize your website and help you achieve your business goals. Our services include:
- SEO Strategy – We tailor the SEO strategy to the unique needs of your practice. Our experts will work closely with you to understand your practice, your target patients, the services you provide, and your local competition to develop a customized SEO plan that drives results.
- Target Keywords – We’ll research high-volume search terms aligned with services provided by your practice, then optimize your website around these terms on an ongoing basis.
- Blog Article Content – Our content writers will provide keyword optimized blog article content ongoing, on a monthly basis, that resonates with your target patients and earns Google’s coveted ranking placements.
- On-Page Optimization – If Google’s systems cannot scan and index your medical website correctly, the practice has zero chance of being ranked at the top of search results. To ensure this does not happen to your website, we take care of the technical aspects of your SEO.
- Local SEO – For your brick-and-mortar locations, we’ll optimize your online presence to target local customers effectively and perform well in “provider near me” searches.
- Tracking and Reporting – To show you your return on your marketing investment, you receive regular reports that outline the progress of our SEO services. We’ll track keyword rankings, website traffic, conversion rates, and other important metrics.
What Our Customers Are Saying
"Outside of their expertise in healthcare websites, clients, and users, iHealthSpot is extremely knowledgeable about optimizing your site for search engine optimization (SEO) and flexible when making custom adjustments based on your individual needs.”
Katie Damminger
Ancillary; Marketing Manager for Femwell Group Health, Inc.
