Orthopedic Practice Digital Marketing
Grow Your Orthopedic Practice with a Winning Digital Strategy
Did you know that well over half of patients use the internet to research specialist referrals before they book an appointment?
Yes, even when an orthopedic referral comes from a trusted source, patients will still search online to vet the reputation of the physician and the practice.
Digital strategy for orthopedic practices is all about increasing your online presence to attract more patients through a multi-channel approach. Our complete suite of internet marketing is designed to do just that!
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Orthopedic Website Design Built Around Your Practice Growth Goals
Websites are more powerful than they appear. First, your website is a prime opportunity to communicate what makes your orthopedic practice the best choice for a potential patient. Next, your orthopedic website development must be configured precisely for your practice to rank high in search results.
Get a dynamic website created by our world-class website design experts to make your practice stand out from the competition.
SEO For Your Orthopedic Website Is Important So You Can Appear Near The Top in Google Search Results
Once you have a dynamite website, you need a strategy to ensure that patients find your practice when they search on Google. Search engine optimization (SEO) is the strategy to appear in search results for relevant keywords like “orthopedists near me” or “help with joint pain.”
Count on our proven SEO strategies for orthopedic practices to ensure your website gets maximum visibility in popular search engines such as Google! Our orthopedic SEO experts go after the keywords your patients use most and zero in on local search tactics that every specialist practice needs.
Orthopedic PPC Advertising Gives You the Edge in High-Competition Markets
When there seems to be an orthopedic practice every square mile in your area, pay-per-click (PPC) gives you the edge to be found in local Google searches results. PPC ads are found at the top of many Google searches, making orthopedic advertising PPC solutions ideal for practices that need better online visibility in a tight market.
Take advantage of our broad experience as an orthopedic PPC agency. Our intricate strategy includes proven best practices in campaigns and keywords for orthopedic ads.
Be Where the Patients Are with Social Media Management for Orthopedics
Maintain your relationship with patients year-round while they spend time on popular social media platforms like Facebook. Having an active Facebook account has become standard practice and it is an excellent public image management tool.
Join the conversation with the help of our experienced social media management team. We promote patient engagement with your practice by way of consistent social media posts.
Proactive Reputation Management for Orthopedic Practices
Patients place a lot of trust in reviews, so reputation management is an indispensable part of a successful orthopedic marketing plan.
While you cannot control what patients post about your practice, there are things you can do to triage your online reputation – replying to negative reviews with excellent customer service communication, for instance. Compassionate responses show the public that quality of care matters to you.
Stay on top of your online reputation with our vigilant team of reputation management specialists. We monitor your reviews, reply to reviews on your behalf, and curate positive reviews. You also get listings management to ensure all directories include your orthopedic practice and, that all information listed is up to date.
Start Growing Your Orthopedic Practice with a Proven Digital Marketing Strategy
Get started on your practice growth success plan today – request a free orthopedic marketing services consultation!
