Marketing For Orthopedics: Your 7 Step Marketing Strategy
Make the best business decisions for your orthopedic surgeon practice by being informed of how digital marketing for orthopedics works. This downloadable guide explains how each component works together to bring in qualified leads who are more likely to become your new patients. Gain all this knowledge by downloading our guide.
Drive Marketing Results For Your Orthopedic Clinic
Regain mobility in practice growth with smart orthopedic marketing strategies.
Specialists are recognizing that referrals are no longer guaranteed. A solid online presence built upon full-scale digital marketing for orthopedic surgeons proves to be the solution for growth stagnation.
Your orthopedic practice may already have some active digital marketing, such as a website. But how do you take your existing digital assets and make them work to their full potential? Download the guide to learn how to leverage the power of digital marketing tools to supercharge your practice growth.
Get Your Marketing Strategy for Orthopedics Today
Just like healthcare, the world of digital marketing is ever evolving. What kept appointments fully booked for orthopedic surgeons 10 years ago may not work today. Why? Because digital technology empowered healthcare consumers to be more self-directed in their care journey, opting to “do their homework” rather than simply go along with their primary care provider’s referral. Our downloadable guide explains how digital marketing helps prospective patients choose your practice – over top competitors – during an active search for orthopedic care.
Not only will this short guide explain all the aspects of a complete orthopedic digital marketing plan, but it will also explain how market intelligence analytics will take your patient acquisition initiative to a whole new competitive level.
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The Best Orthopedic Marketing Ideas for Your Practice
Smart marketing is strategic – it's not about casting a wide net; it’s about using the best lure for your specialty or subspecialty. In the guide, we share what tactics are most effective for digital marketing results (for orthopedics) including:
- The elements of web design that impress potential patients and promote a satisfactory patient experience such as ease-of-use on mobile devices
- How to draw more potential patients to your orthopedic practice site through better rankings generated by search engine optimization (SEO)
- How paid search opportunities (pay-per-click, or PPC), like ads on Google and Facebook can supercharge patient acquisition
- How social media engagement will reinforce your orthopedic practice brand and build credibility
- Why optimizing your Google Business Profile is indispensable for attracting potential patients in your local area
- Why online reviews are the most effective way to convince healthcare consumers to choose your practice over the competition
Developing an Orthopedic Marketing Strategy for Your Clinic
Working with hundreds of healthcare practices just like yours, we get it. You chose the orthopedic path to achieve professional excellence, not to be an expert in peripheral business matters like digital marketing. We created this short guide for orthopedic leaders just like you, who want to know just enough about inbound marketing for orthopedics to make the right moves to help your business succeed.
This guide is not a class on digital advertising. Instead, it cuts out the minutiae to simply get you up to speed on how online marketing for orthopedic practices works in the current market.
Curious about how improving your digital marketing could be the best business decision you make this year? Download the guide and learn more about it.
About iHealthSpot: Your Marketing Agency for Orthopedics
iHealthSpot partners with healthcare businesses (and only healthcare businesses) from coast to coast. Backed by many years of experience in digital marketing best practices, our signature solutions drive practice growth, patient engagement, and ultimately, practice revenue. Our diverse client base includes independent medical practices, specialists, multi-specialty clinics, groups, large organizations, and private equity firms. Our comprehensive services are designed to help healthcare providers and orthopedic doctors thrive in the healthcare market by reaching more patients with an engaging online presence.
Every day, our teams support our:
- Track record of healthcare digital marketing success for specialties, including orthopedics
- Award-winning web design, designed to convert patients and promote patient loyalty
- Comprehensive, and data-driven marketing plans based on market intelligence that optimizes campaign performance
- Accountability for results through marketing support and monthly reporting
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Frequently Asked Questions About Orthopedic Marketing
What is orthopedic digital marketing and how does it work?
Orthopedic digital marketing merges general healthcare marketing principles with localized and subspecialty-focused strategies to target the most promising potential patients in order to promote gradual practice growth. Aspects of digital marketing for orthopedics include website updates, content marketing (blog writing), video marketing, keyword research, Google Ads or PPC ad campaigns, social media management, reputation management, and more.
What are the best methods for getting patients to visit your practice website?
When direct referrals are no longer a reliable source of new patients, digital marketing can revitalize incoming business for orthopedic providers. Digital marketing agencies enhance orthopedic brands, pinpoint local growth prospects, and amplify the appeal of high-profit orthopedic services. Through both paid and organic channels, you can be found in Google search results for keywords associated with your subspecialties with search terms such as “joint replacement process.”
How do you choose a good digital marketing agency for orthopedics?
Just because a marketing agency has success with digital tools and effective marketing strategies does not mean that they understand the healthcare market. Medical practices, especially those with a diverse set of subspecialties, are best served by an agency that has experience with their specific area of healthcare.
For orthopedic specialists, it’s essential to partner with marketers who understand HIPAA security and have a grasp of restrictions on platforms like Google Ads. If an agency cannot be transparent on critical matters pertaining to healthcare policy compliance, look elsewhere. Ideally, an orthopedic practice should choose an agency that has insights on subspecialty marketing, regulatory acumen, and dedication to marketing return on investment (ROI).
What are the benefits of digital marketing for orthopedics?
Many orthopedic practices are finding that they can no longer depend on referrals to keep a steady flow of patients coming in for treatment. A robust digital marketing strategy opens another avenue of patient acquisition. Orthopedic digital marketing is a smart business strategy as it generates patient volume to keep revenue flowing.
Do you have any other marketing strategy resources?
Absolutely! We've created marketing strategy guides for general practitioners, dentists, medical spas, and much more!
