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The best marketing strategy for a medical practice–or any healthcare business for that matter–is one that is cost effective. Marketing is an investment, and putting money into efforts that do not bring in new patients is a waste that many medical practices can no longer afford.

All your business actions–including digital marketing activities–must comply with government safeguards for patients. Earning the trust of healthcare consumers can be particularly challenging, especially when patients have had negative experiences in the past and are now entrusting their health to a provider they barely know.