• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Definitive Guide to Marketing Your Healthcare Practice Download E-Book Now

iHealthspot Interactive
CALL NOW FOR A QUOTE! 877-709-0999
  • About Us
    • Careers
  • What We Do
    • Custom Website Design
    • Provider Plus Themes
    • Patient-Generation Platform
    • Search Engine Optimization (SEO)
    • Social Media
    • Reputation Management
    • Listings Management
    • Paid Advertising on Google and Facebook
    • Patient Education
    • ADA Compliance
    • Logo Design
    • Online Bill Pay
  • How We Do It
    • Our Work
    • Case Studies
    • Testimonials
  • Blog
  • Contact Us

Digital Marketing Tips for Your Medical Practice

Social media tips for healthcare professionals

June 11, 2015

in Online Marketting, Social Media
June 11, 2015
Tagged With: Facebook, Facebook page, LinkedIn, social media, social media for doctors, social media management, Twitter, Twitter page
 

We get a lot of questions about social media from doctors, nurse practitioners, and other healthcare professionals. Here are some of the most common.

What are the best social networks for healthcare professionals?

Facebook, Twitter, and LinkedIn. Some doctors also use Pinterest. Of these, the best network for our clients is Facebook. There are over 1 billion users on Facebook and the audience is primarily people between 35-60, with slightly more females than males. Twitter has great value for healthcare professionals who want to engage with their patients and the industry with infographics, downloadable resources, and research announcements.

Recent stats (Sept 2014) from Pew Research tell us:

  • 71% of online adults use Facebook
  • 23% of online adults use Twitter
  • 26% use Instagram
  • 28% use Pinterest
  • 28% use LinkedIn

How do I set it all up?

You’ll need a professional profile image and header image. You’ll also need to write a short description about you and your practice. Some people also choose to include their office hours in their profile. After your account is created, you will want to connect with people you know – patients, colleagues, etc. This can be done by email address or manually searching for contacts.

What should I post?

Healthcare professionals should use social media to post-practice updates, photos of staff and events, and relevant news from the medical industry. You want to promote your practice, but not every post should be about you. Try to mix in some posts that share information from reliable news sources and other (non-competing) businesses that support your community. Imagine yourself as a prospective or established patient – what would you want to know about?

How often should I post?

Posting every day would be great, but not everyone has the time. We recommend posting at least two or three times per week. The ideal times to post are between noon and 4 pm, Monday through Friday.

Who will see our posts?

Anyone who visits your Facebook page or the Twitter page will see your posts. Whoever likes your Facebook page (becomes a fan) or follows you on Twitter will see your posts in their news feed.

How do we get new fans and followers?

Some suggestions we give our clients include:

  • Hand out cards with your Facebook page URL
  • Post signs in the office to “check in on Facebook” with the URL
  • Email patients, inviting them to like your page
  • Facebook contests
  • Facebook ads

What are the best practices for the professional use of social media?

Social media is a way to personally connect with your patients, but be conservative and keep it professional. Don’t share photos that you wouldn’t want the world to see. Don’t post controversial information or use inflammatory language. You may also want to include a disclaimer in your account profile saying that the posts are for informative purposes only and are not meant to be a diagnosis.

Our next post will deal more with the marketing side of social media. Most companies are allocating funds for social media in their marketing budget, and we’ll explain why. In the meantime, if you want to know more about the social media marketing services iHealthSpot can provide, just give us a call: (877) 709-0999.

Questions? Comments?  

Be sure to follow us on Facebook and Twitter!

Facebook: https://www.facebook.com/iHealthSpot

Twitter (@ihealthspot): https://twitter.com/ihealthspot

Primary Sidebar

June 2015
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« May   Jul »

Categories

  • Chelimar Miranda, VP of Operations
  • COVID-19
  • General
  • Healthcare Marketing
  • IHS
  • Listings management
  • Medical Practice
  • Medical Website Design Blogs
  • Mobile Website Design
  • News
  • Online Bill Pay
  • Online Business Directories
  • Online Marketting
  • Patient Education
  • PPC
  • Reputation Management
  • Seo
  • Social Media
  • Testimonials
  • Website Design

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • February 2021
  • January 2021
  • October 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • March 2019
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • December 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015

Tags

blogs content marketing custom medical website design digital marketing digital marketing agency digital marketing strategy Doctor’s Website Google healthcare marketing healthcare SEO Healthcare website healthcare website design Marketing marketing for doctors medical marketing Medical Online Marketing Medical Practice medical search engine optimization Medical SEO medical website deisgn Medical Website Design medical website designer Medical Websites mobile-friendly website Online Directories Online Marketing online marketing company online marketing for doctors Online patient reviews online reputation management. orthopedic medical websites patient education library patient engagement patient reviews Physician Website reputation management reputation management for doctors Search engine optimization seo SEO for Doctors social media social media for doctors social media management Social media marketing websites for doctors

Footer

Maximize Your Online Presence With Our Free Practice Marketing E-Book

Download Now

GET your free
consultation today!

  • Home
  • About Us
  • What We Do
  • How We Do It
  • Our Work
  • Testimonials
  • Blog
  • Contact Us
  • Accessibility Statement
  • Policies and Terms and Conditions
  • Sitemap
Copyright © · iHealthspot Interactive · All Rights Reserved
iHealthspot Medical Website Design and Medical Marketing by iHealthSpot.com

iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.