• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
iHealthspot Interactive
CALL NOW FOR A QUOTE! 877-709-0999
  • About Us
    • People
      • Mary Hall, CEO
      • Nicholas G. Hall, President
      • Eric A. Soto, Chief Software Architect
      • Steve E. Meadows, MD, Chief Medical Officer
      • Chelimar Miranda, Vice President of Operations
    • Careers
  • What We Do
    • Custom Website Design
    • MD Presence Marketing Platform
    • Provider Plus Themes
    • Patient-Generation Platform
    • Logo Design
    • Online Bill Pay
    • Search Engine Optimization (SEO)
    • Social Media
    • Reputation Management
    • Listings Management
    • Paid Advertising on Google and Facebook
    • Patient Education
    • Case Studies
  • How We Do It
  • Our Work
  • Testimonials
  • Blog
  • Contact Us

Digital Marketing Tips for Your Medical Practice

New Report: Digital Marketing Trends of Highly Successful Businesses

December 9, 2015

in Healthcare Marketing, Online Marketting
December 09, 2015
Tagged With: Digital Marketing Trends, Marketing, Medical Online Marketing, Online Marketing, responsive web design, Social media marketing
 

Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online.  As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report.

The elite 19 are companies who decidedly invest in a marketing plan that includes online marketing, responsive websites, and mobile-friendly websites. The success of the plan is measured with analytical tools that can provide the type of insights necessary to evolve in a digital world.

At iHealthSpot, having a plan for digital marketing that incorporates web analytics allows us to know what works and doesn’t work. This applies to our own marketing strategy as well as our clients’. Our success depends on having talented people, well-defined processes, and the right tools – another key trait of the elite 19.

An iHealthSpot website is much more than just a URL.  We address all aspects of being online, including search engine optimization and marketing. For example, an iHealthSpot website can attract new patients and offer them ways to interact with your practice online.  An iHealthSpot website can also increase awareness and engagement with the community you serve. We work with individual physicians and groups as well as clinics, hospitals, and other healthcare institutions.

In reality, the majority of businesses (45%) told Adobe they do not have a digital marketing strategy in place.  Another 36% of businesses said their plan for digital marketing was not intentionally designed to achieve greater “digital maturity.”

Digital maturity is the grown-up version of online marketing.  Companies who are digitally mature, or are aiming for maturity, have an open mind. They are willing to establish new processes and new roles to achieve their goals.  When is the last time you tried something new?

“All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.”

What else makes 19% different from the rest?  Their approach to mobile.

In April 2015, Google awarded higher search engine rankings to websites that are mobile-friendly.  The elite 19 also regard mobile as a must-have component of a digital marketing strategy, with 34% of survey respondents saying they market to customers who use a mobile device.  Some of the most digitally mature companies are customizing the mobile experience for individual users.

mobile website

Responsive website design (websites that automatically scale to your screen size) is another must-have for the digitally mature.  This is a no-brainer.  If patient satisfaction is a top priority, then you want them to have a positive experience with your practice in the office and online.  Without a responsive website, you may be sending patients a bad impression.

If your marketing strategy for the next 12 months doesn’t include a hefty dose of digital marketing, it’s time to rethink it.  Would an upgraded website better serve your customers?  Do you offer patients the flexibility to pay bills online or request appointments?  Perhaps it’s time to try social media marketing; after all, there are nearly 1.5 billion people on Facebook.

More than 40% of businesses are increasing their advertising budget for mobile, social media, and content management in 2015.

“In the midst of adapting to a new world of digital marketing, the companies with the planned approach remember to keep the customer first—not only responding to customer wants and needs, but trying to keep ahead of what the customer is likely to want and need tomorrow.”

If you still need a mobile website, or if you haven’t upgraded yet to a responsive design, contact a sales rep at iHealthSpot for a free quote.  With our help, we can take your digital marketing plan to the next level.  Call today.

Source: All quotes and images are taken from the Adobe Digital Marketing Report, 2015.

Primary Sidebar

December 2015
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Oct   Jan »

Categories

  • Chelimar Miranda, VP of Operations
  • COVID-19
  • General
  • Healthcare Marketing
  • Listings management
  • Medical Practice
  • Medical Website Design
  • Mobile Website Design
  • Online Bill Pay
  • Online Business Directories
  • Online Marketting
  • Patient Education
  • Reputation Management
  • Seo
  • Social Media
  • Website Design

Archives

  • October 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • December 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015

Tags

blogs content marketing digital marketing digital marketing agency doctor reviews Doctor’s Website Google Google Ads healthcare marketing healthcare SEO healthcare website design ihealthspot Marketing marketing for doctors medical marketing Medical Online Marketing Medical Practice medical search engine optimization Medical Website Design medical website designer Medical Websites mobile-friendly website mobile website Online bill pay Online Directories Online Marketing online marketing for doctors online reputation management. online reviews orthopedic medical websites patient engagement patient reviews Physician Website reputation management reputation management for doctors responsive web design Search engine optimization seo SEO for Doctors social media social media for doctors social media management Social media marketing website websites for doctors

Footer

GET your free
consultation today!

  • Home
  • About Us
  • What We Do
  • How We Do It
  • Our Work
  • Testimonials
  • Blog
  • Contact Us
  • Policies and Terms and Conditions
  • Sitemap
Copyright © · iHealthspot Interactive · All Rights Reserved
iHealthspot Medical Website Design and Medical Marketing by iHealthSpot.com

iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.