With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their hands. Office hours are shortened, staff is minimal, and only patients with urgent needs are being seen. So how can healthcare professionals best use this extra time until the patient load starts to return to normal levels? It is wise to focus on improving aspects of your practice that you have been putting off simply because you’ve been too busy – like your online medical marketing strategy!
Patients are still looking to engage with healthcare providers, seeking information about your services online. So your doctor’s website is an important source of business right now. Use this time as an opportunity to build your online presence and educate potential clients. This will help you create a pipeline of new patients who are researching now for the services you offer!
Here at iHealthSpot Interactive, we create high-performance medical practice websites that make an impact to potential and current patients. And, we offer the online medical marketing services needed to keep you in the spotlight! We can help grow your practice online. Take advantage of our free, instant website analysis now to see how your online presence ranks!
Ways to Improve Your Online Medical Marketing Strategy
Update or Create Your Healthcare Website Design
Your website is the foundation for your practice online. It not only needs to be aesthetically pleasing, but it also must be designed to capture the viewer’s attention. It must lead the viewer down a path to convert to setting an appointment with you, or at the very least request more information about your services.
Your medical website design must be responsive so the user experience is seamless, no matter the device type used. After all, the amount of people using mobile devices for web searches has exceeded desktop use.
Page-load speeds and security protocols (such as https) are also very important factors that highly affect the first impressions of your practice. If users have to wait for images to load or do not feel comfortable submitting their personal information on your doctor’s website, this will hinder your ability to attract new patients. Plus, your website is a direct reflection of your practice, so it needs to be running at optimal levels.
Our instant website analysis will show how you rank for these critical healthcare website design attributes and more!
Get Visible on Search Engines with SEO for Doctors
Many of these website attributes directly affect your search engine rankings as well. Search engines want the web to be populated with great websites that load quickly for users. Google scores your website better, and you are more inclined to show up higher in organic (unpaid) search results if you have a responsive website. It must work well across all types of devices and have proper data security measures in place.
With hundreds of millions of other doctor’s websites out there, you have to stand out in the eyes of the search engines such as Google and Bing. The content on your website, meta-data, blogs, back-linking, and more all play a critical role in where you fall in search results. Take advantage of our healthcare SEO services and let iHealthSpot Interactive optimize your site – or create a new site from scratch – propelling you to the top of search results!
Get Found on Medical Practice Listing Directories
With 77% of consumers now beginning their search for healthcare providers online, it’s imperative that your practice shows up in directory listings such as Google, Healthgrades, Vitals, and others. Making sure your medical practice website and other information is up-to-date across all sources will ensure that prospective patients can find you easily.
Build Your Social Media Network
Social media platforms are now the preferred source of communication for many people. Doctors as well as other healthcare professionals can use this platform as a highly effective way to foster relationships with both existing and prospective patients! Outlets like Facebook and Twitter allow you to engage with patients on a personal level. You can educate your audience about your services, inform users about updates to your practice, and ultimately build trust. With over 2 billion people on social media, it is a great way to target new patients and keep current patients happy.
Take Advantage of the Time
Taking the steps now to establish or improve your online medical marketing strategy will make your practice accessible to a whole new group of patients. Reach patients now who are ready to take advantage of your services once the all-clear is given to do so.
Take advantage of our free, Instant Website Analysis now! Get immediate feedback on your site’s performance, quality, marketing, accessibility, and more! By simply filling out some basic information about your practice, you’ll see how your website measures up, instantly.
As a national leader in medical website design and digital marketing, iHealthSpot Interactive can create everything you need to get your practice noticed online and reach new prospective patients! To learn more, complete your Instant Website Analysis or call 877-709-0999!