HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet.
Studies show that people are spending twice as much time online as they were just 12 years ago, with the average adult spending more than 20 hours online per week. This means that digital marketing channels such as websites, social media, pay-per-click (PPC) advertising and search engine optimization (SEO) are more important than ever before. It also means if you don’t yet have a digital marketing strategy in place that incorporates all these activities, you could be missing out on hundreds – even thousands – of potential patients every year.
Not convinced? Here are 3 more reasons why you should make digital an integral part of your marketing strategy:
1. The latest research shows that more than 80 percent of the U.S. population has at least one social networking profile. This means that having an active social media presence for your healthcare practice has become almost as important as having a website. While there are several platforms to choose from (e.g., Facebook, Twitter, and Pinterest to name just a few), they all have one thing in common: they provide an easy and efficient way for you to interact and engage with your patients and have become a very viable way to find new patients and engage with them socially online.
2. More than 50 percent of millennials search online for health information and rely on online patient reviews before choosing a new healthcare provider, according to this survey. The global average for all patients was almost 60 percent. And this number is expected to continue to grow. This means that every healthcare practice – including yours – needs to be proactively managing, monitoring, and amplifying their online reputation.
3. One of the nicest things about digital marketing is that everything is measurable. When running any type of program – from SEO, PPC to social media to email marketing – you know how many people saw your campaign, visited your website, and contacted you for more information or to book an appointment. Paid search placement, in particular, works well with other online marketing channels. It lets you know which keywords are a good fit for your website. It drives patients to your website. It helps you get more email sign-ups to enrich your email marketing campaigns. And you only pay when someone clicks on your ad, which provides a very clear return on investment (ROI).
The online world is extremely competitive, so good digital marketing results may take time. The good news though, is that companies like iHealthSpot offer a full range of online marketing services, providing the expertise and experience that you need to create a digital marketing strategy that will help you grow your practice.
If you are interested in learning more, contact us today, toll-free at (877) 709-0999 for your FREE consultation with our experts today!