Medical search engine optimization (SEO) is a highly effective, low-cost way to promote your medical practice. For many healthcare professionals, the main goal of SEO for doctors is to drive a consistent stream of new patients who are looking for the medical services you provide. This allows for consistent growth in the numbers of new patients and in the revenues to your bottom line. In today’s environment of social distancing and appointment cancellations, it’s imperative that your practice stay top-of-mind. Achieve this by staying at the top of online search results – thanks to SEO!
With so many people staying home and finding that they have extra time on their hands, they are spending more time researching online. Make sure your medical practice website is visible to those who are searching for the services you offer!
According to BrightEdge, 68% of all online interactions begin with a search engine, and over 53% of web traffic comes from organic (unpaid) search results. Therefore, it’s not enough to just have a beautiful website – searchers must be able to find it in the first place. Your site has to stand out among the millions of other doctor’s websites competing for the attention of new patients.
That is why medical search engine optimization can make you stand out from the other doctor’s websites! These methods will determine where you rank in organic search results – ideally on page one.
3 Top Reasons SEO for Doctors Is So Important
Search engine optimization includes many components of optimizing the content on your website and thereby leveraging your overall medical internet marketing strategy. These factors will determine where you rank in organic, unadvertised search results. The search engines automatically look for certain words and concepts in a website to establish relevancy to a given search. That is how your site is “optimized.” (Old strategies such as keyword-stuffing of websites are actually penalized nowadays by search engines.)
So how exactly can your medical practice website benefit from being high up in the online ranks? Here are three key reasons why SEO is so important:
Build Brand Awareness and Visibility
With 68% of all online interactions starting with search engines, it’s imperative that your medical practice website stand out! It must differentiate from the many other practices competing for new patients. Employing search engine optimization on your website will help you build brand awareness and increase the visibility of your practice. It will improve your ranking on popular search engines like Google and Bing. The higher up you are in the ranking, the more advantage you have over the competition listed below you.
Increase Website Traffic
Your ranking directly correlates to how much website traffic you get. The search engines will automatically see that your site is (or is not) a frequently clicked-on answer to those searched-for words. Organic search results that are ranked high get more clicks. And, they are seen as being more credible by savvy searchers than are paid advertisements.
The first five organic search results account for almost 70% of clicks on Google. So it’s no wonder why search engine ranking and SEO for doctors is so important. Get on page one of results and increase your prospective patient base. Simply incorporate the latest SEO Best Practices on your website.
Establish Authority in Your Field
Search engines match search queries with the best authority on the topic. Shouldn’t that authority be you? Using SEO strategies, you can climb to the top of search results and be recognized as the authority within your specialty. Credible and unique content, providing educational information on your site about your medical arena and related health conditions, and link-building are all important.
It’s essential to produce quality content that contains the keywords you are targeting. It needs to educate the viewer on your services, and ultimately drive them to take an action. Drive prospective patients to take action like making an appointment or filling out your Contact form online. A search engine will automatically notice that a person who clicked on your link then roamed around the pages on your site. Having users peruse your site proves that your website is indeed relevant to the keyword search. Your ranking will then increase or stay at or near the top.
Medical Search Engine Optimization Services
iHealthSpot Interactive’s healthcare SEO services include individually written blogs to establish your relevancy and medical authority, article submission to help your site gain even greater visibility, and credible backlinking to ensure that other sites in your field are providing links back to you. These are just a few of the ways to gain greater ranking for your site. Utilize our healthcare SEO services to help propel your website to the first page of search results. And, get noticed for keywords in your specialty and your local market.
So, where do you start with getting a website that is up to par with medical Search Engine Optimization? Rely on the experts here at iHealthSpot Interactive. We are a boutique website development and medical internet marketing agency – and we can take care of it all for you. All of our medical websites for doctors include on-page SEO optimizations for content and HTML code on each webpage.
Our enhanced search engine optimization services will help to ensure that prospective patients can find you easily online, and that you build online credibility. Our enhanced healthcare SEO services include customized written blogs, content submission, and credible backlinking to establish relevancy and authority. Combined this with local SEO promoting your specific office locations, will ensure that your doctor’s website will climb the ranks. Get started now and attract new patients!
When you need to promote your medical practice online and build a pipeline of prospective patients, contact the medical search engine optimization specialists at iHealthSpot Interactive. Call us at (877) 709-0999 to get started today!