RESULTS
Working with Medical Advantage’s Practice Marketing Solution, iHealthSpot, a Miami surgeon with the goal of expanding his bariatric practice achieved the following:
ACHIEVED 2000+
website visitors per month
REACHED #1
SEO ranking in search results for “gastric band surgery” in Miami
ACQUIRED 100
new patient leads per month
OVERVIEW OF MIAMI OBESITY CLINIC
This single-doctor surgery bariatric practice is owned by one of the most trusted and eminent weight-loss surgeons in Miami and South Florida. He is known for his compassionate and patient-centered approach and specializes in both general surgery and specialized surgeries including gastric band, gastric bypass, sleeve gastrectomy, and bariatric revision surgery. Business management of his practice is under the umbrella of an MSO, but the provider is the decision maker for his own marketing and patient acquisition initiatives toward leading the Miami market in obesity surgery.
CHALLENGES
This physician wanted to build on his established success as a general and bariatric surgeon by expanding his work in weight reduction and to accelerate his traction in the then-emerging gastric sleeve market in South Florida. Later, he established the additional goal of gaining leadership in Miami’s highly competitive gastric band space.
- Outshine competitors by staying ahead of the curve in a fiercely competitive market
- Make waves with risk-taking ideas that build on past successes and create bigger, better opportunities for growth
- Strategically leverage marketing to expand services and reach further than ever before
OUR CUSTOMIZED SOLUTIONS
Our partnership with the surgeon began with building a website that focuses on bariatric surgery. To help patients find this fresh new website, we deployed organic search tactics known as search engine optimization (SEO) services.
- Added a specific landing page for gastric sleeve services, to help the provider better compete in that area
- Redesigned the site to highlight the specific bariatric surgeries the doctor performs
- Reworked his PPC campaign and directed the campaign to the new site
- Adjusted home page imagery to reflect the providers compassionate approach, making site visitors feel welcome and not judged
“iHealthSpot’s team is innovative, responsive, and results focused. Their website design services are top-notch, and their digital marketing has significantly increased our online visibility and customer engagement. They are not just a vendor, but a true partner in our growth.”
MD, FACS, FASMBS
