A new development from Google could pose serious HIPAA compliance risks for healthcare marketers. In a recent We Are, Marketing Happy podcast episode from Hedy & Hopp, Jenny covers that the platform now requires advertisers to opt into call recording for its Click-to-Call feature, potentially leading to the recording of PHI or PII. This episode breaks down what’s changing, why it matters, and how you can protect your organization.
Key Takeaways:
- Google’s Click-to-Call terms could result in recorded data that violates HIPAA.
- The rollout is inconsistent, requiring close monitoring of your accounts.
- Advertisers can opt out of call recording by contacting Google support.
Action Steps:
- Confirm whether these new terms have been accepted for your account.
- Share this information with your team or agency to ensure compliance.
Learn More:
Listen to the full episode on Hedy & Hopp’s podcast page or visit the website.
