Search engine optimization (SEO) is one of the digital marketing gears that drives more quality traffic (patients looking for a new provider) to your website. But within SEO there are many moving parts, and Google Business Profiles (formerly known as Google My Business) and Google Maps are a part of what is called local SEO.
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Adding Keywords to Google Business Profile to Boost SEO
Google Business Profiles (formerly known as Google My Business) powers local search engine optimization (SEO) by seamlessly integrating an interactive business directory into search results. Visibility in these searches is not a given as businesses must engage digital marketing techniques to get higher rankings in search results such as Google Business Profiles (GBP) optimization. How
Read MoreHow To Do a Google Business Profile Audit in 7 Steps
Local businesses – medical practices included – have an invaluable opportunity to connect with a specific audience through Google Business Profiles (or GBP, formerly known as Google My Business) and Google Maps. This interactive Google search feature appears frequently for consumers actively seeking products and services. With a Google Business Profiles audit, you can ensure
Read MoreChoosing The Best Google Business Profile Categories for Your Practice
A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and
Read MoreAdding Google Business Profile Services + 4 Key Optimization Tips
Imagine being able to increase your practice’s visibility, drive more qualified patient leads, and outshine competing practices in your area—all with a few well-thought-out tweaks to your Google Business Profile (formerly known as Google My Business). Enhancing your Google Business Profile (GBP) strategically positions your business listing to clearly communicate what you offer patients in
Read MoreIntegrating Social Media Profiles with Google Business Profile
Like social media, Google Business Profiles (formerly known as Google My Business) are an essential part of a brand’s online presence. But did you know that you can bring the two elements together by adding your social media profiles to your Google Business Profile? This article will cover how to add social media profile links
Read MoreA Hospital System Expands with a Strong, Scalable Online Presence
Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
Read MoreGoogle Business Profile Name Tips: Multi-Location, SEO, & More
When you set up your Google Business Profile (formerly known as Google My Business) you would think something as simple as entering your business name would be straightforward, right? Google Business Profile (GBP) names do have to comply with certain guidelines. This guide will help you verify (or, if needed, modify) how your business name
Read MoreOptimize Your Google Business Profile for Improved Local SEO
For years, online business directories were hosted on individual websites, and all essentially functioned the same way until Google My Business (now renamed Google Business Profiles, or GPB) came along. Not only is Google’s business directory integrated into the search engine experience, but it also makes a point to display the “best” businesses first in
Read MoreHow To Add and Manage Google Business Profile Users
For healthcare businesses, Google Business Profiles (formerly known as a Google My Business profiles), are an instrumental part of local SEO strength–the frequency of appearing in local search engine results. Google’s business profiles platform offers flexibility to add users to Google Business Profile (GBP) so you can recruit others to help manage your business listing(s).
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