The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand out among competitors? What’s their secret formula for being found online when a patient needs to see a dentist? The answers are in this dental marketing case study.
How Can Dental Branding Through Digital Marketing Boost Your Practice Revenue?
More and more, the internet has become a primary resource for finding a dentist. A patient will be evaluating the practices in their immediate area to find the best dentist for themselves or their family.
The more often your practice is seen online, the easier it is for a patient to become familiar with your practice and have you in mind when it is time to schedule services.
To grow your practice, bring in more patients, and become a stronger brand in the market, digital marketing for dental practices is a must.
Dental Practice Branding: You Are Your Values
Capturing Marion Smiles charity shows where the heart of the practice is – with the community of Zelienople. A page of the website is dedicated to highlighting the philanthropy of this dental practice, including Whiten for Charity where proceeds of teeth whitening go toward fundraising. Since 2016, Marion Smiles has raised $80,000 to support local organizations.
Differentiating your dental practice from others is all about accentuating the character, values, and strengths of your practice. It is completely fine to show off what your practice does for the community.
It All Starts with Professional Dental Website Design
Your dental website design is the most effective way to introduce your practice to new patients. They will form their opinion of your practice by how the website looks, if it loads quickly, and if it meets expectations for modern usability.
Today’s patient gathers plenty of information when choosing a dentist, so they have plenty of questions to ask. Patients appreciate the convenience of having answers to these questions readily available online. Having a great experience on your website will help a patient anticipate a wonderful experience in office.
But the most important thing to consider about a dental website is if it is easy to become a new patient. Marion Smile Center has a “Request Appointment” button at the top of the page that takes the patient straight to a form where they can initiate the new patient process.
At the end of the day, your dental practice needs a website that makes a great first impression, works well, and spells out exactly how to contact your office for that initial consultation.
Boosting Your Signal: Get Your Dentistry Found with Local SEO
Just because you have a great website doesn’t mean that patients will find it. Search engine optimization (or SEO) is all about sending signals to Google that your website should show up in search results for patients.
Local SEO focuses on search terms such as “tooth extraction Zelienople” or “family dentist near me.” As a local service, dentistry needs to be found in local search. Dentists need to have keyword optimization on their website, and other content online that indicates to what area the practice is local, such as Google My Business listings.
Marion Dental Smile Center was having trouble ranking well for local keywords in the Zelienople, PA market. When it comes to local search, you are effectively nonexistent if you aren’t found online. Marion Dental Smile Center was not satisfied with this placement. They were determined to gain a competitive edge in Google search.
With the help of dental SEO experts at iHealthSpot, Marion Smiles now ranks on page one of Google results for coveted keywords such as “best dentist near me” and “Zelienople dentist.”
Attract Even More Patients to Your Dental Practice Website with Pay-Per-Click
Local SEO isn’t the only way to help patients find your dental practice online. Pay-per-click (or PPC) is another way to be found in top search results for Google. For a typical Google search, you see both paid and unpaid placement (or SEO, also known as organic search).
Dentists can bid for placements for high-value keywords so they can be seen alongside top competitors in the market. However, keep in mind that you pay for every click made on these paid placements. Our PPC experts know how to target the right patient, just random Google users.
Whether it is establishing your brand for the first time, strengthening your brand by finding ways to stand out from other dental practices, or attracting more prospective patients to your website, our solutions work! Read more about how our comprehensive marketing services helped Marion Smile Center become a commonly seen practice in Zelienople search results.
Dental practice growth through digital marketing? How does it work? Download the full case study now.