In today’s digital age, ensuring ADA website accessibility for your medical practice’s website is not optional – It’s a regulatory obligation. However, despite existing guidelines, there’s still a degree of ambiguity surrounding compliance for websites. This article covers the essential requirements and best practices to help your medical practice navigate how to best facilitate digital
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Understanding Patient Experience: The Mutually Beneficial Way to Reach Healthcare Goals
When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
Read MoreGoogle Ads Medical Policy: A Guide for Medical Practices
Google Ad’s healthcare policy impacts the way medical practices can run paid search campaigns. This article serves as a comprehensive guide, offering actionable guidance on how to create compliant healthcare ads so you can avoid disruptions to your digital health marketing projects. Google Ads Healthcare Policy Overview Healthcare and medicine Google Ads guidelines address the
Read MoreOrthopedic Marketing Strategy Webinar: Fundamentals of Orthopedic Advertising
Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a comprehensive overview of the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion offers a context for the pivotal changes observed in the market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and
Read MoreMaximizing Marketing ROI: Best Practices for Managing Incoming Leads
Medical practices invest in digital marketing for a number of reasons, such as creating awareness of new services, new staff members, and to drive appointment volumes. The outcome of a successful marketing campaign is ample new patient leads, but the true ROI hinges on how your staff catches and responds to the inbound requests. The
Read MoreUsing Orthopedic Website Design As a Key Marketing Tool
In the digital age, having a patient-centered orthopedic website design is paramount. It not only reassures potential patients of the relief and quality rehabilitative care they’ll receive but also showcases why your orthopedic practice stands out as the best choice. With the surge in online presence and the influence of digital marketing on patient’s care
Read More5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital
Read MoreWhy Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus
Read MoreUnlock the Secrets to Attracting Patients Online with a Powerful Web Presence
The digital landscape is constantly evolving, and for your practice to stay ahead, it needs to be on top of its game. Join iHealthSpot as we delve into the myriad ways your practice can enhance its online footprint to attract new patients. Our webinar covers topics from mobile-responsive website design, effective digital advertising campaigns, to
Read MoreBenefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface.
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