In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully HIPAA compliant.
Key Highlights of the Episode:
- Navigating Call Tracking Challenges: A look at CallRail’s HIPAA-compliant offerings and the hurdles to accessing detailed reporting data.
- Selecting Key Data Fields: How to pinpoint critical data for analysis without incorporating sensitive information.
- Secure Data Handling: Best practices for managing API keys and ensuring compliance within a secure framework.
- Improving Dashboard Reporting: Creative data integrations can lead to more insightful and actionable marketing dashboards.
For more details, listen to the full episode on Hedy & Hopp’s podcast page or visit the website.
