RESULTS
After Medical Advantage implemented a plan to enhance online presence and improve brand awareness, the OB/GYN practice achieved the following:
INCREASED 78
new appointment request per month
ACHIEVED 25+
keywords ranking on page one of Google search
INCREASED 50%
in new patient appointments
OVERVIEW
This hospital-affiliated OB/GYN practice has three providers serving five locations. It offers comprehensive obstetric and gynecological care to support women throughout every stage of life. After 13 years of success, the practice sought to attract new patients and counter competition by increasing local market awareness.
CHALLENGES
The practice’s lack of online presence impacted their ability to reach patients successfully. They struggled with consistent branding and, search engine optimization (SEO) as well as social media and patient engagement. Pain points for this practice included:
- Limited engagement with new patients
- Difficulty booking appointments each month
- Little to no brand recognition
- Lack of patient awareness unaware of the practice’s multiple locations
OUR CUSTOMIZED SOLUTIONS
Medical Advantage’s Practice Marketing Solution, iHealthSpot, worked with the practice to address these concerns and implement a plan to enhance their online presence and improve brand awareness, including:
- Complete re-branding with logo redesign
- New custom website with SEO and user-friendly features
- Blog content for enhanced organic search engine results
- Social media strategy and maintenance
- Google listings management
