RESULTS
With Medical Advantage’s Practice Marketing Solution, iHealthSpot, this single-provider Pennsylvania dental practice achieved the following key results.
REACHED #1
page ranking for multiple high value keywords including “best dentist near me”
ACHIEVED 75%
more website traffic
AVERAGED 50
new appointment requests from PPC and SEO
RAISED $80,000
For philanthropy with a dedicated philanthropy page
OVERVIEW
This single-provider Pennsylvania dental practice provides cosmetic, sedation, periodontics, gum therapy, restorative, preventive, and oral cancer screening services and it serves patients of all ages, including pediatrics.
The provider has been recognized by several esteemed institutions as a top dentist. The practice is passionate about giving back to the community through fundraising and humanitarian missions. As a local establishment, being active in the community is integral in differentiating this practice from competitors.
CHALLENGES
The practice partnered with Medical Advantage’s Practice Marketing Solution, iHealthSpot, to develop an attractive dental practice website. Years later, the practice again enlisted marketing services to help achieve its ambitious goals including:
- Higher search ranking than its biggest competitor for the market
- A complete website redesign to highlight new aspects of the practice
- Raising awareness of their community outreach and philanthropy
- Implementing SEO and brand strategy to boost revenue
OUR CUSTOMIZED SOLUTIONS
Our web design team got to work on a design that matched the practice’s brand image, including custom wireframing and copywriting. To help the practice compete with local dentists, our digital healthcare marketing experts:
- Optimized the entire site, page-by-page, with localized keywords to bring the practice to page one of search results
- Created pay-per-click (PPC) campaigns and Facebook Ads to help improve search visibility
- Crafted an entire page devoted to how the practice gives back to the community
- Provided content marketing and professional copywriting services
