RESULTS
After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following:
INCREASED WEBSITE TRAFFIC 268%
website visitors per month
INCREASED PAGE 1 RANKINGS 341%
for specialty and local keywords
INCREASED PATIENT REQUESTS 400%
through website-generated patient appointment requests
OVERVIEW
This single-physician practice in Washington DC operates under a “Concierge Medicine” model in which, in addition to billing insurance, patients can pay a flat retainer fee per year in exchange for unlimited access to the provider. This newly established practice struggled with building a patient base and brand recognition.
CHALLENGES
As a brand-new practice, this suburban provider’s largest challenge was building a patient base from scratch. The secondary challenge was establishing an online presence that was not tied to the provider’s previous workplace. Pain points included:
- Lack of online presence in new practice
- No SEO optimization on website
- All online presence linked to previous practice
OUR CUSTOMIZED SOLUTIONS
A key part of this practice’s transition was to ensure everything published about the provider online was updated to reflect their new solo practice. Comprehensive and aggressive rebranding efforts led to a new brand launch to drive success.
- Custom website and enhanced SEO
- Google Ads implementation and maintenance
- Patient generation platform with directory listings management
