When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the
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When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. Just as Google users consider a restaurant’s
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Ann Arbor, Michigan—April 27, 2021—Medical Advantage, a national healthcare consulting firm and a business unit of the TDC Group of companies (TDC Group, the nation’s largest physician-owned provider of insurance, risk management, and healthcare practice improvement solutions), announced today its acquisition of iHealthSpot Interactive (Greenacres, FL), a leading healthcare marketing firm. iHealthSpot Interactive is a
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Doctor’s websites must make a good impression to potential patients who are looking for a medical provider. Over 70% of people looking for healthcare providers start their search online and form their first impression based on a medical practice website. The first impression of your practice will be based on the look, feel, and functionality
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Blogging is an effective medical online marketing tool and an important part of a medical practice website. Blog posts will not only expand your online presence and promote your practice, but they can also raise your placement in organic search rankings. If done properly, effective blogs will get your healthcare website noticed by propelling your
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You already know how your medical practice differs from your competitors – but do your patients? One of the easiest ways to stand out in a crowded field is with a superior healthcare website design and a targeted healthcare marketing strategy. Your website is the very first place where prospective and established patients go when
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We are pleased to introduce the newly redesigned iHealthSpot Interactive website! As experts in medical website design, we understand the importance of looking your best online – but having eye-catching good looks is simply not enough anymore. A successful website should include: A fresh, modern look and feel Well-crafted, compelling copy Up-to-date information that is
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Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and
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How Clear Phone Routing Processes Can Improve Patient Satisfaction and Retention Your phone system is the primary point of contact for your office. For new patients, it is your chance to make a positive first impression and is one of many ways to improve patient satisfaction. For existing patients, it is your chance to improve
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If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to
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