RESULTS
Intent on practice growth and securing superior care quality through the recruitment of top-tier clinicians, this orthopedic group engaged with practice marketing services multiple times. The outcome achieved by our marketing initiatives includes:
INCREASED VISITORS 20,000+
website visitors per month
ACQUIRED 80%
of website visits from first-time visitors
ACHIEVED #1
Page one ranking for 50 keywords in two key geographic target markets
IMPROVED 600+
new patient appointments made via website, per month
OVERVIEW
A 12-provider, two-location group orthopedic practice in suburban St. Louis, MO, provides comprehensive orthopedic care from surgery to pain management, diagnosis and treatment, walk-in urgent care, and more.
CHALLENGES
The practice’s goal is to be at the forefront of digital marketing, patient acquisition, and revenue growth. In the beginning, they were eager to invest in patient experience enhancements, adopting the award-winning Patient Education Library as offered by Medical Advantage’s Practice Marketing Solution, iHealthSpot.
The working relationship between the practice and iHealthSpot would evolve into a long-term growth partnership fueled by our expanded marketing services. By collaborating with the practice, we helped them advance their patient acquisition goals through continual website updates, progress with expansion, and keeping up with market and technology trends.
- Keeping up with market and technology changes
- Long term practice growth and expansion
- Improve patient experience and education
OUR CUSTOMIZED SOLUTIONS
A year after improving the informational and educational content for the practice, our Practice Marketing Solutions teams were brought in once more to develop a new website for the practice. We launched the initial comprehensive build of a custom website complete with our powerful digital marketing tools. This practice continues to achieve growth targets through a suite of marketing support services. Our marketing efforts include:
- Custom website development
- Enhanced Search Engine Optimization (SEO) Services
- Online reputation management
- Google pay-per-click advertising
“When we developed the need for a fresh web design we chose iHealthSpot because of their knowledge in the industry. They handled all aspects of our search marketing and online reputation and created unmatched visibility online and have helped us grow our practice substantially over the years.”
CMPE, CEO
