Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience participation during Q&A sessions, and how data-driven marketing continues to be a critical focus in healthcare.
They also dive into sessions on recruitment marketing strategies, an innovative basketball-themed campaign that improved key metrics like reducing harm events and patient stay durations, and a creative social media campaign spotlighting healthcare heroes.
From first-time attendees to reconnecting with familiar faces—and handing out fan-favorite friendship bracelets and art prints at H&H’s booth—the team shares their most memorable moments and valuable takeaways from a successful conference!
SHSMD24 Featured Speakers:
- Maria Belli, Sheppard Pratt: https://www.linkedin.com/in/maria-belli-773389143/
- Kristina Schiller Chaki, Sheppart Pratt: https://www.linkedin.com/in/kristina-schiller/
- Allison Vance, Regional One Health: https://www.linkedin.com/in/allisonvance/
- Jani Radhakrishhnan, Regional One Health: https://www.linkedin.com/in/janirad/
- Carley Cori (Weinstein), Stony Brook Medicine: https://www.linkedin.com/in/carleypweinstein/
- Breanne Taylor, The Kids Mental Health Foundation: https://www.linkedin.com/in/breanne-taylor-932403b/
- Donna Teach: https://www.linkedin.com/in/donnawteach/
To hear more about the event, check out the full episode on Hedy & Hopp’s podcast page or visit the website.
