Healthcare marketing campaigns are strategic initiatives aimed at promoting medical services, engaging patients, and elevating the brand of your practice. Executing a well-planned marketing campaign offers numerous benefits including increased patient engagement, enhanced patient experience, and improved patient retention. These outcomes drive the growth and success of your practice as your brand builds a reputation
Read MoreWhat is Responsive Website Design? Optimize For Every Screen
The average consumer will spend around three hours on a mobile device every day. As users become acclimated to mobile-first technology, they take for granted the intuitive user experience (UX) design that simplifies daily tasks. One of the core elements of UX design on a mobile device is responsive website design. This guide to responsive
Read MoreMaximizing Your Medical Practice’s Visibility on Google Maps
Consumer behavior shaped by mobile technology can have a “tunnel vision” effect on users. With this phenomenon, a business that does not appear in search results, does not exist to a consumer. Imagine a patron who has passed by a business dozens of times but will instead choose a similar business they found on Google
Read MoreUsing Google Business Profile Posts for Your Medical Practice
Google Business Profile (GBP) posts offer a mechanism to enhance online presence and encourage engagement with patients. Like social media, posts on Google Business Profiles allow healthcare providers to display updates, news, health tips, and promotional content within Google Search and Google Maps, both on desktop and mobile platforms. These Google Business Profile posts are
Read MoreWhat to Do If Your Medical Practice’s Google Business Profile is Suspended
Healthcare business leaders have come to realize that local targeted search is the key to bringing in more patients. Google Business Profiles (formerly Google My Business) are essential for competing locally and providing accurate business information quickly – both current and future patients, respectively. There may come a day when your medical practice may receive
Read MoreGoogle Business Profile Guidelines for Medical Practices
So much is subject to regulation for healthcare businesses that it’s no surprise that Google has its own set of rules for them, both for Google Ads and for Google Business Profiles (formerly known as Google My Business). Maximizing online presence is a core component for maintaining patient volumes, and when you follow Google business
Read MoreDoes Your Google Business Profile Help SEO? (It Does!)
Search engine optimization (SEO) is one of the digital marketing gears that drives more quality traffic (patients looking for a new provider) to your website. But within SEO there are many moving parts, and Google Business Profiles (formerly known as Google My Business) and Google Maps are a part of what is called local SEO.
Read MoreAdding Keywords to Google Business Profile to Boost SEO
Google Business Profiles (formerly known as Google My Business) powers local search engine optimization (SEO) by seamlessly integrating an interactive business directory into search results. Visibility in these searches is not a given as businesses must engage digital marketing techniques to get higher rankings in search results such as Google Business Profiles (GBP) optimization. How
Read MoreHow To Do a Google Business Profile Audit in 7 Steps
Local businesses – medical practices included – have an invaluable opportunity to connect with a specific audience through Google Business Profiles (or GBP, formerly known as Google My Business) and Google Maps. This interactive Google search feature appears frequently for consumers actively seeking products and services. With a Google Business Profiles audit, you can ensure
Read MoreChoosing The Best Google Business Profile Categories for Your Practice
A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and
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