It is discouraging when you find that your top competitors are featured in Google search results, but your medical practice is not. Pay-per-click (PPC) marketing strategy is the foremost method to build stronger online visibility for healthcare services. But as simple as this sounds, it can be a bit complex. This blog shares our top

So, your medical practice is moving forward with digital advertising and it’s time to put a plan together. But what should this plan include? This blog serves as a “checklist” which contains healthcare paid search best practices to better guide the planning stage of your pay-per-click (PPC) campaigns.  1. Adhere to Regulatory Guidelines  Most aspects

What is paid search in Google Analytics, and should you be using it? A successful PPC campaign depends on consistent monitoring and analysis of a range of metrics to ensure performance is on track for a return on investment (ROI). In this blog, you learn how tracking the right paid search metrics confirms if your

With digitalization, medical pay-per-click (PPC) advertising in the healthcare industry has emerged as a powerful tool for providers to reach out to their patients. Medical advertising enables providers to advertise their services to patients actively searching for specific healthcare services on search engines like Google, Bing, and Yahoo. In this blog, you will learn the

Running ads on Google is one of the most effective ways for medical practices to reach potential patients online. Because of the costs incurred from successful Google Ads campaigns, proactive planning relies on keen judgment and consistent efforts. In this blog post, you will gain an understanding of Google Ads basics, including how to set