The Benefits of PPC Advertising for Medical Practices and Healthcare Organizations Medical practices looking to fill their waiting rooms are increasingly turning to digital marketing to reach potential patients. While a well-functioning website, SEO (Search Engine Optimization), social media, and reputation management are all important parts of a digital marketing campaign, a well-designed digital advertising…
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the…
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
When in search of a new doctor, most healthcare consumers do their homework before they decide to schedule a new patient appointment. In fact, a recent survey found that 80% of respondents use the internet for healthcare-related searches. This means that your website design plays a critical role in attracting new patients by how well…
Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage…
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign…
Everything a patient needs to find a new healthcare provider fits in the palm of their hand. Growth-minded medical practices are conscious of how patients search online and what they see when they do. Where your practice isn’t showing up in healthcare local search results, you can be sure the competition is, and claiming market…
If you Google terms like “dental services” or “dentist near me” what do you see? If you notice that other dentists in the area show up but not your practice, this is probably not by chance. These dental practices are likely to have measures in place to win Google’s favor in search. To show up in…
