In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully
Read MoreMarketing
Recap of SHSMD24
Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience
Read MoreResponsive Web Design Process: Basics for Your Medical Practice
In today’s consumer-driven digital world, having a visually appealing website that seamlessly functions across all devices is no longer the exception, it’s the rule. Enter responsive web design— an enhancement that ensures your practice’s “digital front door” meets the expectations of digitally-savvy patients, whether they’re browsing on a desktop, tablet, or mobile phone. The Fundamentals of the
Read MoreUnderstanding Patient Experience: The Mutually Beneficial Way to Reach Healthcare Goals
When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
Read MoreThe 5 Pillars of Improving Patient Retention: A Guide for Medical Professionals
Creating a positive patient experience is key to improving patient retention rates, as satisfied patients are more likely to return for future care or recommend the practice to others. The patient experience encompasses simplifying tasks, enhancing communication, building an engaging online presence. This is coupled with gathering feedback and tracking results are additional patient retention
Read MoreAdding Google Business Profile Services + 4 Key Optimization Tips
Imagine being able to increase your practice’s visibility, drive more qualified patient leads, and outshine competing practices in your area—all with a few well-thought-out tweaks to your Google Business Profile (formerly known as Google My Business). Enhancing your Google Business Profile (GBP) strategically positions your business listing to clearly communicate what you offer patients in
Read MoreDo Google Pay Per Click Ads Work for Healthcare Marketing?
The significance of digital marketing impacts many industries, including healthcare. Because more patients are actively seeking health-related information online, the need for medical practice to have a strong digital presence is on the rise. Providers look to innovative methods such as Google Ads advertising. But is it worth adding this expense to your line items?
Read MorePaid Search vs. Paid Social: Comparing What’s Best for You
With more and more patients turning to search engines and social media platforms to find medical practices to address their health needs, it’s no wonder that practices are now turning to paid search and paid social advertising to attract potential patients. Key differences in paid social vs. paid search include appearance, targeting ability, user engagement
Read MoreMastering Paid Search Optimization: A Strategic Guide
To stand out in a fiercely competitive healthcare market, medical practices are turning to paid search solutions, or pay-per-click (PPC), to grow their patient panel. But to see results that justify the costs, there must be continuous paid search optimization. This blog covers several ways your medical practice can extract more value from your PPC
Read MoreWhat is PPC Marketing: A Roadmap for Online Growth
A strong online presence is essential for any medical practice to succeed in the current healthcare landscape. One of the most effective ways to reach your potential patients is through pay-per-click (PPC) advertising. This form of digital marketing allows you to reach potential patients at the right place and at the right time. But creating an
Read More
