In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we were joined by Jeremy Rogers, the Executive Director of Digital Marketing and Experience at Indiana University Health. With nearly nine years of experience in his role, Jeremy provides a deep dive into the shifting landscape of healthcare marketing. One of the critical challenges discussed is how the demand for healthcare services sometimes exceeds the supply, resulting in a strategic pivot for marketers.
Key Discussion Points:
- Shifting Marketing Priorities: The traditional aim of acquiring new patients has evolved. Due to extended wait times, healthcare marketers must now balance bringing in new patients and managing their expectations.
- Reimagining the Role of Marketers: Marketers must proactively evaluate their position as patient advocates, ensuring their messaging and tactics stay up-to-date with evolving patient needs and the current healthcare landscape.
- Cultivating Internal Collaboration: Success in healthcare marketing relies on close coordination with operations, scheduling, and other internal teams to enhance every stage of the patient journey, from initial contact to follow-up care.
- Balancing Hybrid Work Environments: In addition to external engagement, it is vital to develop strong internal relationships, especially in a hybrid work setting where marketers need to connect effectively with leaders and operational teams who are often on-site.
- Data-Driven Approaches to High Demand: By actively monitoring access metrics and pinpointing inefficiencies in patient care processes, healthcare providers can better address high demand.
To hear more about these insights, tune in to the full episode on Hedy & Hopp’s podcast page or visit their website.
