What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to what a particular website is offering; these are called keywords. SEO experts use methodologies to increase the number of visitors to a website by obtaining a high ranking in the search results page for relevant keywords. If you want to rank #1 on Google when a prospective patient searches for “allergist in Tampa,” good SEO can make that happen.
Some common myths and facts about SEO you should know:
Myth: Google handles SEO, so I don’t have to worry about it.
Myth: I can hire an SEO firm, so I don’t have to worry about it.
Myth: If my site is designed and written by web professionals, it will automatically rank high on Google.
Myth: Google changes its search algorithms all the time, so why try to keep up if they are going to just change it in a month?
Myth: SEO is not necessary.
Have more questions about SEO? We welcome your comments and hope to earn your business. Please call (877) 709-0999 for a free price quote for search engine marketing.