When it comes to web design for doctors, standing out from the competition is crucial. You already know what sets you apart from other medical practices in your area – but does your practice website show it? Are you making the kind of impression online that you want to?

We can help. At iHealthSpot Interactive, creating high-performance medical websites that make an impact is exactly what we do. Our expert digital healthcare marketing team includes writers, editors, designers, and developers all dedicated to producing creative, standout websites for healthcare professionals. The process we follow is unique and exceptional and, most importantly, it ensures we capture what makes you different from the rest.

Can a doctor’s website really reveal your philosophy of care and why patients should choose you over the competition? Oh yes. Your website’s look and feel can convey this – and more. For example, by using some of the slickest trends in healthcare web design, we can signal to visitors that yours is a modern medical practice full of professionals who keep up with the latest in their field.

Feeling inspired yet? Let’s take a look at a few of the medical website design trends making an impact in the healthcare field into 2020:

Parallax Scrolling

Parallax scrolling is one of the hottest web design trends. It occurs as you scroll down a page and the background moves more slowly than the foreground, creating a 3D effect. This adds depth — and, let’s face it, a certain snazziness — to an otherwise fairly routine two-dimensional page.

Consider its immersive effects a hook. Parallax scrolling draws in website visitors who will find the experience appealing, memorable, and intriguing enough to look around a bit longer or return time and again.

Parallax scrolling is one of the must-have design strategies your medical practice will need in 2020.

High-Impact Headlines

The real trick of getting in front of potential patients online is no trick at all. It involves having website content your patients are looking for. Of course, there are many different ways to do this. Regularly blogging about topics of interest to your patients is one way. So is the use of high-impact headlines.

An effective, relevant headline on your web pages can cut through the clutter that exists online — and help make your page show up higher in search results.

Creating these headlines is a two-part task. It involves utilizing research on what is of value to your particular audience, then communicating it powerfully. High-impact headlines grab attention and command action.

There are many best practices when it comes to writing headlines that get noticed online. Many are driven by demands of Google and other internet browsers — and the rules sometimes change over time. To get the best results, trust only medical writers who specialize in healthcare digital marketing, like those at iHealthSpot Interactive.

Using effective headlines on your practice website means potential patients will be more likely to click on them in search results, leading to more traffic to your website, and ultimately a robust increase in the types of patients you’re looking for.

Bold Images

Web design for doctors in 2020 is headed toward the big, bold, and stunning.

Lots of large images, bold colors, and unique juxtaposition are what’s hot. And it’s no wonder. Bold imagery grabs attention for sure. But when big, robust visuals are paired with a clean, intuitive design, it can significantly improve the experience for visitors to your site, allowing them to more easily browse to what they’re looking for. And, the happier they are with your website, chances are the happier they will be with you.

A web design strategy that includes the use of bold images not only captures visitors but ensures you keep them.

Responsive Design

Today’s websites must be able to adjust to the device and screen size being used by the user du jour. Old websites are often cut off on one or multiple sides on the new handheld devices, so the user can’t scroll or see anything they like. These users will definitely leave the website and look for something they can view fully.

Just a couple years ago, it was a known fact that website users don’t scroll — but that’s not true anymore. Website visitors now readily scroll down and click on what they find interesting.

Vector Graphics

Another popular trend inspiring medical web design into 2020 involves vector graphics.

Simply put, vector images (.eps, .ai) are those created using a mathematical equation — as opposed to those created using colorized pixels (.jpg, .png). Vector art is high quality while remaining highly flexible. If you’ve ever tried to increase the size of an image online, only to find it’s become blurry and distorted when enlarged, you know exactly what we’re talking about.

Vector images are ideal for logos and other branding graphics that often require resizing. That’s because vectorization offers the following benefits:

·      Crisp, clear images

·      Looks great at any resolution

·      Infinitely scalable; can be resized without loss of quality

At iHealthSpot Interactive, we understand that the medical marketplace is crowded. And we know just what it takes to get your practice in front of the types of patients you want to attract. Don’t let your practice website single you out as hopelessly behind the times. Opt instead for something fresh, new, and noticeable.

Call iHealthSpot Interactive at (877) 709-0999 to get started. Let us show you how easy it is to create an attention-grabbing website that brings patients to your door.