• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Definitive Guide to Marketing Your Healthcare Practice Download E-Book Now

iHealthspot Interactive
CALL NOW FOR A QUOTE! 877-709-0999
  • About Us
    • Careers
  • What We Do
    • Custom Website Design
    • Provider Plus Themes
    • Patient-Generation Platform
    • Search Engine Optimization (SEO)
    • Social Media
    • Reputation Management
    • Listings Management
    • Paid Advertising on Google and Facebook
    • Patient Education
    • ADA Compliance
    • Logo Design
    • Online Bill Pay
  • How We Do It
    • Our Work
    • Case Studies
    • Testimonials
  • Blog
  • Contact Us

Digital Marketing Tips for Your Medical Practice

Google Reviews for Doctors: How Patient Feedback Makes a Difference

August 9, 2021

in Reputation Management
August 09, 2021
Tagged With: doctors patient reviews, google reviews for doctors, healthcare marketing, marketing for doctors, Medical Online Marketing, online doctor reviews, online marketing for doctors, Online patient reviews, Online Reputation Management for Doctors, online reputation management., patient engagement, patient reviews, reputation management companies, reputation management for doctors
 

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. 

Just as Google users consider a restaurant’s star ratings and reviews when deciding what to order out for dinner, they consider a doctor’s reviews when deciding where to go for medical care. Certain Google search terms trigger local search results, and when your medical practice appears at or near the top of the list, so will your current star rating and your reviews. Before the user knows the first thing about you or your practice, the star rating already gives an impression of your online reputation. 

Google Reviews for Doctors Help Healthcare Consumers Choose Providers 

Online reviews are the new way of getting word-of-mouth recommendations. With Google reviews, consumers now have access to the opinions and experiences of people who are far beyond their personal circles. According to a report from Doctor.com, “The majority of patients consider 4 stars to be the lowest-acceptable rating for a doctor.” 

This same report shares how “87.8% of patients will go online to read reviews about a provider they’ve been referred to.… Having a strong online presence and reputation is absolutely necessary to acquire new patients and prevent referral leakage.” 

Negative Reviews Are an Opportunity 

When your medical practice’s staff has been working so hard to provide excellent care for your patients, reading a negative online review can be disheartening. However, negative feedback alerts your practice to issues that live in your blind spots. 

What would you rather have: a steep drop in returning patients with no explanation, or a candid review that tells you what might be causing patient attrition? If a patient was too shy to tell you or your staff about a bothersome issue during their visit, they may be emboldened to post about it on a Google review. Thus, you can extract patient experience improvement opportunities from negative reviews. While these opportunities should be recognized and acted on, you’ll also want to continuously strive to provide the very best patient experience. The overreaching goal should be to limit negative comments and build on the positive ones. 

Google reviews for doctors are also a PR opportunity. Responding to your practice reviews, both negative and positive is a great way to build goodwill and trust and shows patients you care about what is being said.  When you respond empathetically and request to resolve an issue in a private channel, those who are reading a negative review will instantly see your thoughtful and caring reply. This tells potential patients that you and your practice are actively engaged in providing a high quality of care. Responding to positive reviews, tells prospective patients that you do care about them having a great experience and that they are not just a number. 

Positive Patient Reviews of Doctors Make Up for the Negative 

Your star rating is an average of how all of your reviewers rated your practice. Therefore, when you gain a lot of 4- or 5-star reviews, these will bring up your overall rating. Actively pursuing more patient reviews allows you to achieve a stellar rating. 

When a medical practice is new, it may not have any online patient reviews for its doctors yet. While no reviews mean there are no negative comments to influence consumer opinion, there are also no positive comments – so your practice can be upstaged by a competitor with a 4.7-star rating listed right above yours. 

Get started now by soliciting reviews so you can build a strong online profile on Google. 

How Star Ratings Impact Local Search Ranking 

When you do a search for a term or phrase that brings local search results, the shortlist of three businesses you see at the top is known as Google’s “local pack.” These are the websites that are relevant to your search and have also garnered high star ratings. You can easily see all of the other local options by clicking “View All,” but many users don’t bother doing that. 

Of course, the big three will get the most visibility in local SEO (search engine optimization) search. In a 2020 report from Moz, Google consumer reviews are now the second-highest-ranking factor for top local search rank. So, all factors being equal among medical practices, those with consistently high star ratings are in the best position to edge out a competitor for Google’s prime “local pack” online real estate. 

Be Stellar on Google with iHealthSpot’s Online Reputation Management for Doctors 

If you’ve had a peek at your medical practice’s Google reviews and know you can do better, Google reviews experts are here to give yours a boost. With our reputation management services for doctors and other medical professionals, we’ve grown client’s reviews by 160% or more! 

Our team knows how to best handle existing reviews and how to ramp up your online reputation velocity by bringing in more positive ones. Call us at (877) 709-0999 or click here for our contact form! 

Primary Sidebar

August 2021
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Jul   Sep »

Categories

  • Chelimar Miranda, VP of Operations
  • COVID-19
  • General
  • Healthcare Marketing
  • IHS
  • Listings management
  • Medical Practice
  • Medical Website Design Blogs
  • Mobile Website Design
  • News
  • Online Bill Pay
  • Online Business Directories
  • Online Marketting
  • Patient Education
  • PPC
  • Reputation Management
  • Seo
  • Social Media
  • Testimonials
  • Website Design

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • February 2021
  • January 2021
  • October 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • March 2019
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • December 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015

Tags

blogs content marketing custom medical website design digital marketing digital marketing agency digital marketing strategy Doctor’s Website Google healthcare marketing healthcare SEO Healthcare website healthcare website design Marketing marketing for doctors medical marketing Medical Online Marketing Medical Practice medical search engine optimization Medical SEO medical website deisgn Medical Website Design medical website designer Medical Websites mobile-friendly website Online Directories Online Marketing online marketing company online marketing for doctors Online patient reviews online reputation management. orthopedic medical websites patient education library patient engagement patient reviews Physician Website reputation management reputation management for doctors Search engine optimization seo SEO for Doctors social media social media for doctors social media management Social media marketing websites for doctors

Footer

Maximize Your Online Presence With Our Free Practice Marketing E-Book

Download Now

GET your free
consultation today!

  • Home
  • About Us
  • What We Do
  • How We Do It
  • Our Work
  • Testimonials
  • Blog
  • Contact Us
  • Accessibility Statement
  • Policies and Terms and Conditions
  • Sitemap
Copyright © · iHealthspot Interactive · All Rights Reserved
iHealthspot Medical Website Design and Medical Marketing by iHealthSpot.com

iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.