Online Marketing

5 Steps: How To Get More Patients With Your Medical Website

“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up… 

Filed Under: Medical Website Design Blogs, Online Marketing
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Using the Internet to Market High-End Medical Services

Concierge healthcare and luxury medical services are more popular than ever. Patients are tired of being shuffled in and out of their doctor’s office, getting very little time and attention from their healthcare provider. Many patients are willing to pay for better medical service and more immediate access to the specialized services they’re looking for…. 

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A Guide to Online Reputation Management (ORM) for Doctors

Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and… 

Filed Under: Healthcare Marketing, Online Marketing, Reputation Management
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5 Healthcare Marketing Solutions for Your Practice that Drive Results!

It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing… 

Filed Under: Healthcare Marketing, Online Marketing
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Diagnosing Your Online Presence

Diagnosing Your Online Presence As a doctor, you diagnose your patients with various ailments every day. You make careful assessments, and by the end of their visit, you have a plan to further explore or treat the problem. You share this plan with the patient and then work with them on their road to recovery…. 

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New Report: Digital Marketing Trends of Highly Successful Businesses

Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online.  As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in… 

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How to write content patients will read

Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients.  Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways.  For example, patients can… 

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Online patient reviews: A must-have tool for medical practices

If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors.  Highlights from the… 

Filed Under: Online Marketing, Reputation Management
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SEO myths: What you need to know

What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to… 

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Social media marketing for healthcare professionals

Do you know how to get the most out of social media for your business? In the healthcare industry, it may seem like social media is optional, but truly, social media marketing is essential for all industries if you ask me. Nowhere else on the web can you interact with prospective and existing patients like you… 

Filed Under: Online Marketing, Social Media
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