• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Definitive Guide to Marketing Your Healthcare Practice Download E-Book Now

iHealthspot Interactive
CALL NOW FOR A QUOTE! 877-709-0999
  • About Us
    • Careers
  • What We Do
    • Custom Website Design
    • Provider Plus Themes
    • Patient-Generation Platform
    • Search Engine Optimization (SEO)
    • Social Media
    • Reputation Management
    • Listings Management
    • Paid Advertising on Google and Facebook
    • Patient Education
    • ADA Compliance
    • Logo Design
    • Online Bill Pay
  • How We Do It
    • Our Work
    • Case Studies
    • Testimonials
  • Blog
  • Contact Us

Digital Marketing Tips for Your Medical Practice

Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

September 20, 2021

in Medical Website Design Blogs
September 20, 2021
Tagged With: custom medical website design, Doctor’s Website, healthcare website design, Medical Practice, Medical Practice Website, Medical Websites, orthopedic medical websites, Physician Website, websites for doctors
 

Updated from the original article posted November 22, 2019

Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you retain current ones.

As with your clinic operations, a website should evolve alongside changes to healthcare consumer attitudes, patient needs, and government regulations. Your medical website design needs to respond to these shifting tides with periodic updates – and yes, sometimes an overhaul – to continually attract new patients and serve your existing patients.

When existing, prospective, or return patients visit your website, they do so with intention. You will want to meet them with everything they need to walk with your practice on the patient journey. Today we’ll share what patients want to find on a medical practice’s website.

Patients Want a Medical Website They Can Use with Ease

Today’s internet user is conditioned to expect fast-loading websites that are intuitively designed. If a website takes more than a few seconds to load or is too confusing to navigate, a visitor will abandon the page and may never come back.

Doctor.com reports (in a recent patient experience in healthcare survey) that 36.7% of patients seeking care are deterred by an outdated and hard-to-navigate website. Modern website design is user-first and intuitive, as it places key features where they are easily found. The modern medical website design must also be responsive by adapting seamlessly to smartphone or tablet devices – users expect ease of use on both mobile and desktop versions of a website.

Have a Website for All Patients with ADA-Accessibility

One in four Americans lives with a disability. It is also worth noting that our elderly patient population will develop new challenges as they age, such as confusion or hearing and vision impairment.

Because everyone deserves equal access to the website amenities, we now have tools to accommodate those with a disability or impairment. Design for medical websites should be inclusive of those with usability challenges.

Our ADA-accessibility tool is compatible with screen readers and allows users to make various adjustments according to their special needs. For example, clicking on the wheelchair icon in the bottom corner of our website gives visitors access to a complete menu of usability tools.

Medical Website screenshot showing ADA accessibility toolMedical Website screenshot showing ADA accessibility tool

Patients Want to Know They Are in the Right Hands

Patients quickly form an opinion about your practice within the first few seconds of scrolling through your page. When a website attracts new patients emulates care and compassion through visuals and text, it makes a favorable impression on on-site visitors.

What patients also want from a website is information to confirm the legitimacy of your medical practice. This is why you need a well-written “About Us” section with all your credentials and prestigious affiliations along with bios of your clinicians and staff.

Include detailed testimonials and reviews on your website also builds trust with your website’s audience. Endorsements from existing patients give prospective patients an idea of what to expect when they come in for an appointment.

Also keep in mind that before a site visitor can even think about making an initial appointment, they must know where you are and if you take their insurance. So, be sure to provide a complete list of insurances you accept, payment policies, and detailed location information.

Note: 56.4% of respondents in the same Doctor.com survey say that relevant and accurate website info is a must when choosing a new provider. Also, websites lacking the necessary information is a chief complaint among the Millennial and Gen Z demographics.

56.4% of patients say an accurate and reliable website helps them choose a provider: Graphic

Security in Safety

Is your website secure? When you view your website by desktop, the URL should begin with HTTPS rather than just HTTP. Without this layer of protection, your website is more vulnerable to malware and hackers.

Privacy is also a major concern with the transfer of medically sensitive information through the internet. You must ensure that any and all transmission of patient information is shielded from threats and that every step of the process meets HIPAA standards.

Patients Have Questions, and You Have the Answers

There must be some questions your Patient Service Reps have answered hundreds of times, and when you provide these answers on your website, you can save patients and staff time on the phone. With each question answered, a prospect moves closer toward making their first appointment.

How to improve patient experience is to better inform your website visitors. One way to accomplish this is to compile a list of those questions prospective patients are most likely to have. Offer short yet complete and clear answers. This includes all the services you offer, the common ailments you treat and what treatment options are available, what process steps to expect, estimated recovery time, and more.

Patients Want Next Steps

A compelling medical website will have prospects on the brink of making their very first appointment. Providing actions for them to take on the spot is how you transform a site visitor into a new patient in minutes. For example, having your phone number easy to spot and with click-to-call functionality enabled makes it easy to call you. A built-in contact form right on your home page is a direct invitation to initiate the new patient process now.

Patients Want Convenience

More than ever, patients have the convenience of completing healthcare-related tasks online. Once more, the Doctor.com survey sheds some light on what patients want from a website. When it comes to winning patient loyalty, 34.8% of survey respondents want to book their appointments online and 38.9% want convenient payment options.

Our design for healthcare experts recommends that you centralize convenient options prominently at the top of the page using bold colored buttons. This positioning provides easy access to these features and reminds patients of the options they have.

Display showcasing medical practice website design on multiple devices

Medical Practice Website must-haves for a better patient experience:

  • Patient portal – Here is a question you have probably heard many times: “How do I get to the portal?” Having a button on your site is a reference point for patients to have easy access to the patient portal.
  • Online scheduling – The option to schedule an appointment online means one less patient on waiting on hold and frees up time for your staff.
  • Online bill pay – These days, we pay just about every bill online. Now patients can take care of their balance after hours or whenever it is convenient for them.
  • Telemedicine – When your virtual visit program has a centralized log-in, patients can get there quickly and be on time for their appointments. This also lets prospective patients know that you offer virtual visits.

What your medical website has to offer is instrumental in the patient care experience journey.

Give Patients What They Want with a Medical Practice Website that Delivers!

The truth is that most websites and website templates are built for generic businesses and are not tailored to the patient experience or for medical practice operations. Unlike other agencies, iHealthSpot is wholly dedicated to healthcare providers. Because we specialize in medical website design, our team works to create a website with all the information and features your patients need on demand.

Primary Sidebar

August 2022
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Jul    

Categories

  • General
  • Healthcare Marketing
  • Listings management
  • Medical Practice
  • Medical Website Design Blogs
  • Mobile Website Design
  • News
  • Online Bill Pay
  • Online Business Directories
  • Online Marketting
  • Patient Education
  • PPC
  • Reputation Management
  • Seo
  • Social Media
  • Testimonials
  • Website Design

Archives

  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • April 2021
  • February 2021
  • January 2021
  • October 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • January 2020
  • December 2019
  • November 2019
  • March 2019
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • December 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • January 2016
  • December 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015

Tags

blogs content marketing custom medical website design dental marketing digital marketing digital marketing agency digital marketing strategy Doctor’s Website Google healthcare marketing healthcare SEO Healthcare website healthcare website design Marketing marketing for doctors medical marketing Medical Online Marketing Medical Practice medical search engine optimization Medical SEO medical website deisgn Medical Website Design medical website designer Medical Websites mobile-friendly website Online Directories Online Marketing online marketing for doctors Online patient reviews online reputation management. orthopedic medical websites patient education library patient engagement patient reviews Physician Website reputation management reputation management for doctors Search engine optimization seo SEO for Doctors social media social media for doctors social media management Social media marketing websites for doctors

Footer

Maximize Your Online Presence With Our Free Practice Marketing E-Book

Download Now

practice marketing e-book example
  • Home
  • About Us
  • What We Do
  • How We Do It
  • Our Work
  • Testimonials
  • Blog
  • Contact Us
  • Accessibility Statement
  • Policies and Terms and Conditions
  • Sitemap
Copyright © · iHealthspot Interactive · All Rights Reserved
iHealthspot Medical Website Design and Medical Marketing by iHealthSpot.com

iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.