Google Business Profiles (formerly “Google My Business”) is a core component of digital marketing for local businesses, especially those in healthcare. Built into the Google search engine experience, Google Business Profiles is an interactive business directory that puts local establishments “on the map,” and greatly boosts search visibility. This article details how to get the
Read More
Google Business Profiles (formerly known as “Google My Business) is a powerful digital tool that puts local businesses on the map – the digital map, that is. The patient journey is convenience driven, causing countless healthcare consumers to go to their laptops and mobile devices first when seeking services. This means that when your medical
Read More
Your medical practice’s Google Business Profile (formerly known as Google My Business) reviews are considered the most powerful new patient acquisition asset in your digital arsenal. Nearly 74% of healthcare consumers read up to six reviews when deciding on a healthcare provider. Survey data has consistently indicated that patients depend on other patients to share
Read More
As a core essential of your local search engine optimization (SEO) strategy, your business needs an active and accurate Google Business Profile (formerly known as “Google My Business”). Google Business Profile verification is one of the main action items for keeping listing(s) updated for your medical practice. This article covers how to get verified on
Read More
A picture can be worth a thousand words, especially when it comes to your Google Business Profile photos (formerly known as “Google My Business”). The power and potential of branded images and product photos to transform business listings makes your healthcare brand more appealing to patients. This article shares how visual storytelling through images enhances
Read More
In fiercely competitive local markets where a robust online presence is indispensable, mastering Google’s local business tools can significantly elevate healthcare establishments. One technique in search engine marketing (SEM) is linking your Google Business Profile with Google Ads, creating a blend that paints a promising future for your digital footprint This article shares the steps
Read More
A well-updated Google Business Profile (formerly known as Google My Business) ensures your patients have the correct business information at their fingertips, providing a positive experience that enhances your practice’s reputation. Furthermore, it prevents potential patients from moving to a competitor when information is incorrect or outdated. Even if you already know how to change
Read More
Search engine optimization (SEO) is a sustainable and actionable digital marketing catalyst that can elevate every facet of your online presence. By investing in SEO, healthcare businesses can see significant improvements in search visibility, which translates to more patient engagements, higher authority in the healthcare space, and, ultimately, increased revenue. In this article, you will
Read More
A website with first page Google search results can significantly increase its visibility and attract more traffic from potential patients. However, with millions of web pages available online, securing a top spot on Google’s first page is a highly competitive feat. So, what can medical professionals do to secure the top spot in Google search
Read More
With so much competition out there, it can be tough to stand out in a sea of websites and you may be asking yourself, “How do I improve SEO?” However, by implementing some key strategies, you can make your website more visible to search engines and potential customers alike. In this blog post, we’ll outline
Read More
 
 
