Medical practices invest in supplying a quality website that serves patients, but to extract the most value from this digital asset it needs plenty of visitor traffic. Search engine optimization (SEO) is one of the primary strategies to bring potential patients to your website. This article includes top SEO best practices curated from digital marketing
Read MoreBlog
Healthcare SEO: Guide to Building Visibility For Your Practice
There is a growing need for medical practices to have a strong digital presence as patients have become more reliant on the internet to choose where to go for healthcare services. 77 percent of patients conduct an online search before making an appointment with a physician making medical search engine optimization (SEO) is a core
Read MoreSEO and Website Design: How They Work Together
What is the purpose of having an impressive, user-friendly website? Beyond serving your existing patients, your medical practice’s website is a potent tool for attracting new ones. By prioritizing website quality, you not only enhance the user experience for patients, but you also meet a key criterion for search engine optimization (SEO). This article explains
Read MoreOn-Page SEO Guide: Best Practices for Enhancing Your Rankings
The quest to be found in Google search results inevitably leads to finding out about search engine optimization (SEO). Many medical practice managers want to better understand SEO before investing in it. In this blog, you will learn all about on-page SEO and how it is designed to propel your Google search visibility. What Is
Read MoreDo Google Pay Per Click Ads Work for Healthcare Marketing?
The significance of digital marketing impacts many industries, including healthcare. Because more patients are actively seeking health-related information online, the need for medical practice to have a strong digital presence is on the rise. Providers look to innovative methods such as Google Ads advertising. But is it worth adding this expense to your line items?
Read MorePaid Search vs. Paid Social: Comparing What’s Best for You
With more and more patients turning to search engines and social media platforms to find medical practices to address their health needs, it’s no wonder that practices are now turning to paid search and paid social advertising to attract potential patients. Key differences in paid social vs. paid search include appearance, targeting ability, user engagement
Read MoreMastering Paid Search Optimization: A Strategic Guide
To stand out in a fiercely competitive healthcare market, medical practices are turning to paid search solutions, or pay-per-click (PPC), to grow their patient panel. But to see results that justify the costs, there must be continuous paid search optimization. This blog covers several ways your medical practice can extract more value from your PPC
Read MoreWhat is PPC Marketing: A Roadmap for Online Growth
A strong online presence is essential for any medical practice to succeed in the current healthcare landscape. One of the most effective ways to reach your potential patients is through pay-per-click (PPC) advertising. This form of digital marketing allows you to reach potential patients at the right place and at the right time. But creating an
Read MoreMedical Advantage Helps a Primary Care Build Patient Base from Ground Up
RESULTS After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following: INCREASED WEBSITE TRAFFIC 268% website visitors per month INCREASED PAGE 1 RANKINGS 341% for specialty and local keywords INCREASED PATIENT REQUESTS 400% through website-generated patient appointment requests OVERVIEW This single-physician practice in
Read MoreNavigating PPC Platforms for Effective Healthcare Marketing
In the realm of healthcare marketing, Pay-Per-Click (PPC) advertising has emerged as a dynamic tool to reach prospective patients and promote services. Understanding the nuances of different PPC platforms will better inform your marketing strategy for increased effectiveness. This blog will introduce you to your many paid search options. Our Number One PPC Pick for
Read More