RESULTS After Medical Advantage implemented a plan to enhance online presence and improve brand awareness, the OB/GYN practice achieved the following: INCREASED 78 new appointment request per month ACHIEVED 25+ keywords ranking on page one of Google search INCREASED 50% in new patient appointments OVERVIEW This hospital-affiliated OB/GYN practice has three providers serving five locations.
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Orthopedic Marketing Strategy Webinar: Fundamentals of Orthopedic Advertising
Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a comprehensive overview of the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion offers a context for the pivotal changes observed in the market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and
Read MorePractice Marketing Helps Orthopedic Group Increase Patient Acquisition and Revenue
RESULTS Intent on practice growth and securing superior care quality through the recruitment of top-tier clinicians, this orthopedic group engaged with practice marketing services multiple times. The outcome achieved by our marketing initiatives includes: INCREASED VISITORS 20,000+ website visitors per month ACQUIRED 80% of website visits from first-time visitors ACHIEVED #1 Page one ranking for
Read MoreYour Guide to Orthopedic SEO and Quality Content Creation
In today’s digital age, specialty providers, especially those in the orthopedic domain, are waking up to a transformative reality. The age-old reliance on referrals as the primary source of bringing in a steady stream of new patients is waning. The digital landscape demands a more proactive approach, and this is where orthopedic SEO steps in.
Read MoreThe Blueprint for Healthcare Digital Advertising
In the fast-paced digital landscape of today, paid advertising – also known as paid search – has emerged as a powerful accelerator for healthcare brands. The immense reach and targeting power of well-equipped platforms such as Google Ads and Facebook Ads makes this an effective tool for many industries, including healthcare. Who Benefits from Healthcare
Read MoreWhy Your Practice Needs an Online Appointment Scheduler
What’s great about self-serve scheduling or submitting an appointment request form online is that patients can get on the schedule no matter the time — even 11 at night or on the weekend. In the hectic life of the modern patient, the ability to make appointments online has ceased to be a luxury and is now the norm.
Read MoreThe Ultimate List of Medical Website Design Features Your Practice Needs for Success
With the internet being the first stop for most patients when searching for healthcare solutions, your website provides the perfect platform to showcase what makes your practice the better option. Without features, websites are not interactive and lack the power to engage and compel patients to action. User Experience The user experience (UX) of your
Read MoreWhy It’s important to have a HIPAA complaint website
Patients are more empowered than ever to make informed healthcare decisions with on demand access to countless resources online. With this convenience, there is a catch. Patients may share personal data without realizing it. or lack understanding of the risks involved. Responsible handling of patient health information (PHI) security must include considerations for a medical
Read MoreWhat is the Cures Act?
The 21st Century Cures Act, also known as the Cures Act, is an important piece of legislation that has a direct impact on healthcare professionals in the United States. The law is intended to improve the lives of patients by increasing access to new treatments and therapies. Policies like the Cures Act encourage medical practices
Read MoreMaximizing Marketing ROI: Best Practices for Managing Incoming Leads
Medical practices invest in digital marketing for a number of reasons, such as creating awareness of new services, new staff members, and to drive appointment volumes. The outcome of a successful marketing campaign is ample new patient leads, but the true ROI hinges on how your staff catches and responds to the inbound requests. The
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