In a previous blog post about medical website design, we mentioned that good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old fashioned.
To help you decide what to do when you’re ready to refresh your website, here are 4 design trends you might want to consider incorporating into your medical website this year:
Responsive Website Design
Be responsive to your website. This is no longer a ‘nice to have’ feature. It’s a requirement that can’t be ignored – today’s society is mobile, and it’s not going to change. This means your website design needs to be responsive so that it looks the same when viewed from any type of device. Not sure if your website is responsive? Test it on all platforms, and all internet browsers, to ensure your patients have a consistently high-quality experience, regardless of when and where they view your site.
Less is More with Stock Images
When used in the right way, stock photos add visually interesting and compelling content to your website. They’re a much less expensive alternative to professionally-shot photos – and can be a great last-minute solution when you need something asap. However, we’ve been noticing a decline in the use of stock photos on medical websites. Instead, we’re seeing more ‘original’ photos that relate to your practice, rather than a generic image. It’s all about authenticity. Your website should serve a purpose, so everything on it – including the images – should do so too. Plus, photos of you and your team will help put a ‘real’ face to your brand.
Big and Bold Typography
We can’t ignore it. Typography is getting bigger and bolder – and we love it! More companies are turning to big, bold typography to anchor their homepages. We’re also seeing more typography used as part of the key visual on homepages. However, big and bold doesn’t always refer to the weight of the font. Instead, it’s about dedicating significant screen ‘real estate’ to a single, simple yet all-encompassing statement that communicates your expertise or your practice. (Check out a few great examples here!)
Go Long with Your Homepage
We’re seeing long-scrolling websites more and more. This could be due to the success of popular social media sites like Facebook, which enable us to scroll for hours, constantly seeing the new content. People are used to this style of internet browsing, finding it a seamless and intuitive way to read online content. Plus, these long pages look great on all devices, from computers to tablets to cell phones.
Are you ready to refresh your website with some of these new design trends? Or do you need to design a brand new website?
Contact iHealthSpot today at (877) 709-0999 for your FREE consultation with the medical website design experts!