Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online. As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in…
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How to write content patients will read
Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients. Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways. For example, patients can…
Filed Under: Online Marketing
4 Website features patients want from their doctor’s office
You’ve worked hard to provide your patients with the most advanced treatment options available under one roof and you pride yourself on providing the latest in technology. Your practice is modern, state-of-the-art and on the leading edge. Shouldn’t your website also have all the bells and whistles to reflect the forward-thinking nature of your practice?…
Online patient reviews: A must-have tool for medical practices
If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors. Highlights from the…
SEO myths: What you need to know
What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to…
Social media marketing for healthcare professionals
Do you know how to get the most out of social media for your business? In the healthcare industry, it may seem like social media is optional, but truly, social media marketing is essential for all industries if you ask me. Nowhere else on the web can you interact with prospective and existing patients like you…
Social media tips for healthcare professionals
We get a lot of questions about social media from doctors, nurse practitioners, and other healthcare professionals. Here are some of the most common. What are the best social networks for healthcare professionals? Facebook, Twitter, and LinkedIn. Some doctors also use Pinterest. Of these, the best network for our clients is Facebook. There are over…
Tagged With: Facebook, Facebook page, LinkedIn, social media, social media for doctors, social media management, Twitter, Twitter page
Why DIY or template websites are a bad idea
Many healthcare professionals find themselves wondering if they should pay for a professional web design service or do it themselves. After all, sites like Wix, 1&1, and several others have built an entire business model around selling DIY (do it yourself)-friendly websites to businesses. They sell you on the premise that you can create a…
What is responsive web design anyway?
Have you ever tried to visit a website from a mobile device, only to leave because the site doesn’t display properly on your screen? You might spend a few seconds trying to zoom in and zoom out and find the information you need, but you end up leaving the site frustrated. Don’t frustrate your customers…
Tagged With: Google, Medical Website Design, mobile website, responsive web design, websites for doctors
Online ratings and reviews – why they matter for doctors
You listen to your patients in the office, but what about after they leave? Do you know what your patients say about you online? Consider the following situation and what you might do differently. A prospective patient, let’s call her Karen, has a nagging shoulder pain that keeps her up at night. She tosses and…
