How much does paid search cost for medical practices? This is a straightforward question that, unfortunately, lacks a simple answer. But medical practice managers minding the budget need to know what they can expect to spend before they move forward with investing in digital advertising. While benchmarking provides a rough idea of what Google Ads
Read More
It is discouraging when you find that your top competitors are featured in Google search results, but your medical practice is not. Pay-per-click (PPC) marketing strategy is the foremost method to build stronger online visibility for healthcare services. But as simple as this sounds, it can be a bit complex. This blog shares our top
Read More
So, your medical practice is moving forward with digital advertising and it’s time to put a plan together. But what should this plan include? This blog serves as a “checklist” which contains healthcare paid search best practices to better guide the planning stage of your pay-per-click (PPC) campaigns. 1. Adhere to Regulatory Guidelines Most aspects
Read More
What is paid search in Google Analytics, and should you be using it? A successful PPC campaign depends on consistent monitoring and analysis of a range of metrics to ensure performance is on track for a return on investment (ROI). In this blog, you learn how tracking the right paid search metrics confirms if your
Read More
With digitalization, medical pay-per-click (PPC) advertising in the healthcare industry has emerged as a powerful tool for providers to reach out to their patients. Medical advertising enables providers to advertise their services to patients actively searching for specific healthcare services on search engines like Google, Bing, and Yahoo. In this blog, you will learn the
Read More
Running ads on Google is one of the most effective ways for medical practices to reach potential patients online. Because of the costs incurred from successful Google Ads campaigns, proactive planning relies on keen judgment and consistent efforts. In this blog post, you will gain an understanding of Google Ads basics, including how to set
Read More
Is Paid Search Worth It for Medical Practice Marketing? Navigating the competitive healthcare industry can be tough. With increasing competition, medical practices need powerful tactics to stand out in crowded digital spaces. Paid search for doctors (also known as healthcare PPC or medical paid search) can be a highly effective tool. It helps accelerate online
Read More
As a medical practice, you are likely to invest in paid search and/or organic search at some point to increase your online visibility and drive traffic to your web pages. Although both approaches involve targeting relevant keywords and producing high-quality content, they differ in how each works. Naturally, this raises the question if paid search
Read More
Google Ad’s healthcare policy impacts the way medical practices can run paid search campaigns. This article serves as a comprehensive guide, offering actionable guidance on how to create compliant healthcare ads so you can avoid disruptions to your digital health marketing projects. Google Ads Healthcare Policy Overview Healthcare and medicine Google Ads guidelines address the
Read More
To maximize web traffic and ROI, medical practices aim to increase their competitive appeal and attract more new patients. There are two main approaches: organic (search engine optimization) and paid traffic (pay-per-click). Each has its own merits, but the best approach for your medical marketing strategy depends on a range of factors. In this article,
Read More
