Patients seek care options online, but what is the best approach to reach them where they search? Search engine optimization (SEO) and pay-per-click (PPC) are at the forefront of search engine marketing — being where consumers are when they search for services online. This blog explains SEO vs PPC to better inform your healthcare digital
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RESULTS After Medical Advantage implemented a plan to expand online visibility and increase service volume the plastic surgery group achieved the following: REACHED 2000 website visitors per month OVER 90% first-time visitors to the website ACHIEVED 1st page for 25+ keywords related to their specialty in their local area OVERVIEW A 5-provider, 2-location plastic surgery
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As more patients gravitate to search online for healthcare guidance and services, display and search ads make all the difference in being competitive in your local market. But as medical practices search for opportunities to make strides in their digital outreach, they will encounter differing methods: display ads vs paid search. Both are effective, but
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RESULTS By engaging our team of website creators to build a better website, this practice gained: ACHIEVED 1st search engine position ranking for Colorado Springs dermatologist INCREASED 61% web traffic ACHIEVED 30+ page one rankings for dermatology-related keywords in Colorado Springs OVERVIEW Since 2009, this dermatology practice based in Colorado Springs has provided exceptionally successful
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RESULTS After Medical Advantage implemented a plan to enhance online presence and improve brand awareness, the OB/GYN practice achieved the following: INCREASED 78 new appointment request per month ACHIEVED 25+ keywords ranking on page one of Google search INCREASED 50% in new patient appointments OVERVIEW This hospital-affiliated OB/GYN practice has three providers serving five locations.
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Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a comprehensive overview of the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion offers a context for the pivotal changes observed in the market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and
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RESULTS Intent on practice growth and securing superior care quality through the recruitment of top-tier clinicians, this orthopedic group engaged with practice marketing services multiple times. The outcome achieved by our marketing initiatives includes: INCREASED VISITORS 20,000+ website visitors per month ACQUIRED 80% of website visits from first-time visitors ACHIEVED #1 Page one ranking for
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In today’s digital age, specialty providers, especially those in the orthopedic domain, are waking up to a transformative reality. The age-old reliance on referrals as the primary source of bringing in a steady stream of new patients is waning. The digital landscape demands a more proactive approach, and this is where orthopedic SEO steps in.
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In the fast-paced digital landscape of today, paid advertising – also known as paid search – has emerged as a powerful accelerator for healthcare brands. The immense reach and targeting power of well-equipped platforms such as Google Ads and Facebook Ads makes this an effective tool for many industries, including healthcare. Who Benefits from Healthcare
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What’s great about self-serve scheduling or submitting an appointment request form online is that patients can get on the schedule no matter the time — even 11 at night or on the weekend. In the hectic life of the modern patient, the ability to make appointments online has ceased to be a luxury and is now the norm.
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