Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
healthcare marketing
4 Reasons Why Your Medical Practice Should Claim Online Directory Listings
If you have ever – out of curiosity – Googled the name of your own medical practice, you may have seen directory listings in the search results. You may have wondered how it ended up there, especially when your practice never initiated it. The reason you see these business directory listings for your medical practice…
Filed Under: Listings management
Which Medical Practices Benefit the Most from PPC Advertising?
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are…
Filed Under: PPC
Why Digital Marketing for Medical Practices is a Must Have
Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage…
Filed Under: Online Marketing
Why Your Practice Needs an Online Appointment Scheduler
If your staff is spending hours on the phone scheduling appointments for patients, then an online appointment scheduler may be a wise alternative to modernize the patient experience. Like any other investment, you should make sure your online appointment scheduling tool platform provides maximum value for your practice. Features to look for include: Seamless…
8 Important Website Redesign Elements for Your Medical Practice
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign…
Filed Under: Medical Website Design Blogs
What Every Health System Website Needs
With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations. For patients, this website is a digital front door (any channel where patients access care online) and information hub. …
Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
Expert Answers to Common Reputation Management Questions
Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
Filed Under: Reputation Management
5 Steps: How To Get More Patients With Your Medical Website
“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up…
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
How To Write Stellar Physician Bios To Acquire New Patients
According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to…
Filed Under: Listings management
Tagged With: business listings management, google manage my business, google my business management service, healthcare marketing, listing management, local listing management, marketing for doctors, Online Directories, online doctor listings, online listing management, Online Marketing, Online Medical Directories
