Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
healthcare marketing
5 Captivating Medical Website Elements
For doctors, a standout web design is essential to beat the competition. Does your website convey what sets your practice apart? Is it giving off the right impression and reflecting your philosophy of care? As your website is often the first point of contact with potential patients, it should be user-friendly, responsive, and visually pleasing….
Why Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus…
Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
Healthcare Recruitment Strategies: How to Attract Candidates Online
Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
Filed Under: Medical Website Design Blogs
Benefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface….
How Healthcare Consumerism Impacts the Patient Journey
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the…
Why Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
Patient Journey Examples to Steer Your Digital Strategy
Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient….
Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
How Providing Educational Resources Cultivates a Better Patient Experience
As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your…
Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
