One of the aspects that keep medical practice management interesting is learning new business strategies and terminology. In digital marketing, there are many concepts to learn, but perhaps the most interesting is how businesses are discovered in online searches through search engine marketing (SEM). But what is SEM? This blog simplifies the complexities of medical
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Understanding Paid Search Competitor Analysis + Key Tools
Getting the maximum benefit from your medical practice pay-per-click (PPC) campaigns involves ongoing improvements. One powerful way to enhance digital advertising strategy is sometimes forgotten—paid search competitor analysis. There is much to learn from what your competitors are doing, and it’s okay to spy on their activity. In this blog, you will learn the basics
Read MoreBranded vs. Non-Branded Paid Search: Key Strategies in Digital Marketing
The more you learn about healthcare digital marketing, the more you discover the nuances of search engine marketing (SEM), which include search engine optimization (SEO), and pay-per-click (PPC), and Google Business Profiles. One of these areas of interest is branded vs. non-branded paid search. So, what is branded paid search? In this blog, you will
Read More10 Healthcare Ad Examples: Best Practices in Medical Online Advertising
When a medical practice is ready to move forward with a plan to advertise online, members of the team may discuss how to create a healthcare ad. What is it supposed to include? What should it look like? What should it say? One of the best ways to grasp the conventions of medical practice advertising—and
Read MoreMedical Practice Pay-Per-Click-Advertising Cost What to Expect
How much does paid search cost for medical practices? This is a straightforward question that, unfortunately, lacks a simple answer. But medical practice managers minding the budget need to know what they can expect to spend before they move forward with investing in digital advertising. While benchmarking provides a rough idea of what Google Ads
Read More8 Tips for Creating a Medical PPC Marketing Strategy
It is discouraging when you find that your top competitors are featured in Google search results, but your medical practice is not. Pay-per-click (PPC) marketing strategy is the foremost method to build stronger online visibility for healthcare services. But as simple as this sounds, it can be a bit complex. This blog shares our top
Read More9 Tips for Effective Healthcare Advertising in Medical Practices
So, your medical practice is moving forward with digital advertising and it’s time to put a plan together. But what should this plan include? This blog serves as a “checklist” which contains healthcare paid search best practices to better guide the planning stage of your pay-per-click (PPC) campaigns. 1. Adhere to Regulatory Guidelines Most aspects
Read MorePaid Search Metrics Essential for Campaign Analysis
What is paid search in Google Analytics, and should you be using it? A successful PPC campaign depends on consistent monitoring and analysis of a range of metrics to ensure performance is on track for a return on investment (ROI). In this blog, you learn how tracking the right paid search metrics confirms if your
Read More8 Transformative Benefits of Medical Advertising in Healthcare
With digitalization, medical pay-per-click (PPC) advertising in the healthcare industry has emerged as a powerful tool for providers to reach out to their patients. Medical advertising enables providers to advertise their services to patients actively searching for specific healthcare services on search engines like Google, Bing, and Yahoo. In this blog, you will learn the
Read MoreGoogle Ads Basics: How to Set Up a PPC Campaign for Medical Practices
Running ads on Google is one of the most effective ways for medical practices to reach potential patients online. Because of the costs incurred from successful Google Ads campaigns, proactive planning relies on keen judgment and consistent efforts. In this blog post, you will gain an understanding of Google Ads basics, including how to set
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