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iHealthSpot Blog

Tips and advice for creating custom medical websites for doctors and their patients rss


Healthcare Marketing: Do Online Directories Actually Matter?

Healthcare Marketing: Do Online Directories Actually Matter?

by Yenny (SU)
While business directories, and online business directories in particular, aren’t the “sexiest” form of marketing, they are an integral part of a successful digital marketing program for any healthcare practice. This is because they continue to play a significant role in the research that patients conduct when searching for a new healthcare provider – 85% of consumers use the internet to find local businesses! The fact is, your healthcare practice needs an online presence to get found. And showing up in a patient’s online search results gives you a huge advantage over other medical professionals in the area.

The Importance of Claiming Your Online Directory Listings

The Importance of Claiming Your Online Directory Listings

by Shearly (SU)
Have you every done an online search for your healthcare practice to see what business directories show your profile? Or have you ever seen your practice appear on a website like Yelp or YellowPages.com, yet you never added yourself to this online listing service – and in fact, the information provided isn’t even correct? Over the past several years, hundreds of online directories, both business and medical, have sprung up to help people find the right healthcare provider. But if you haven’t claimed your listings, then chances are you are losing out on a lot of new patients.

10 Things to Avoid on Your Medical Website

10 Things to Avoid on Your Medical Website

by Shearly (SU)
First impressions count, and on the web, it is the design of your medical website that first captures someone’s attention. It can help you gain new patients, interact with them online, provide education, and even generate positive testimonials. But it’s not just about your website’s look. Your website should be efficient and easy to navigate as well. You should also avoid certain features and functionality that people will find annoying -- because annoyed visitors will quickly “bounce” and leave your site, before they even know how you can help them.

Healthcare Marketing Trends to Watch for in 2018

Healthcare Marketing Trends to Watch for in 2018

by Shearly (SU)
Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming even more important. The rise of digital sites such as RateMDs, Healthgrades, Google, and Yelp have given even more power to patients. Medical practices can’t afford to be complacent when it comes to patient reviews because if they are, the internet enables any bad experience to become widely known, very quickly. In 2018, reputation management will become a priority. Healthcare providers will need to pay more attention to their positive (and negative) reviews and ratings: proactively building, monitoring, managing, and amplifying their online reputations.

4 Reasons Why You Shouldn’t Use a DIY Website Builder

4 Reasons Why You Shouldn’t Use a DIY Website Builder

by Shearly (SU)
DIY (Do it yourself) Website builders are tools that help you build your own website without the help of a professional. While they might sound like a great idea at first, once you realize what they are, they are often not the best choice.

Increasing Patient Trust Through Medical Website Design

Increasing Patient Trust Through Medical Website Design

by Shearly (SU)
Patients consider a number of factors, both practical and emotional, when choosing a healthcare provider. However, when they find someone they feel they can trust, all other factors suddenly become much less important.

3 Reasons to Make Digital an Integral Part of Your HealthCare Marketing Strategy

3 Reasons to Make Digital an Integral Part of Your HealthCare Marketing Strategy

by Shearly (SU)
HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet.

The Do’s and Don’ts of Responding to Online Reviews

The Do’s and Don’ts of Responding to Online Reviews

by Shearly (SU)
In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews.

Key Content for Your Orthopaedic Website

Key Content for Your Orthopaedic Website

by Shearly (SU)
Patients, as well as referring physicians, come to your site looking for answers to specific problems. From simple questions like the location of your office, to more complicated requests such as post-operative steps to take for recovery, your website needs to provide the answers, both easily and efficiently.

Is Your Medical Website HIPAA Secure?

Is Your Medical Website HIPAA Secure?

by Shearly (SU)
If you are handling any PHI on or through your website – including ‘basic’ transactions such as setting an appointment – then you need to ensure it is HIPAA compliant. The following are some of the important steps you need to take to ensure your website is HIPAA secure:

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Testimonials

“It was a dream working with the professional team at iHealthSpot. Procedurally they have everything down to a science. We were able to launch my client’s website ahead of schedule to rave reviews and site traffic results!“ -- Grace Carlson, APR Carlson Studio Marketing
“iHealthSpot was extremely creative and forward thinking when redesigning our website.... We receive great compliments from our patients and have increased traffic and use of our site due to the excellent visibility we have in search and how easy it is for patients to navigate our website.” -- Chris Bolduc, Bolduc Physical / Aquatic Therapy & Sports Medicine
“iHealthSpot has proven to be an excellent choice.... They listened to our needs and wants and worked closely with us to create a website that is engaging and user friendly. Their Responsive Design enables our patients to access the site, no matter where they are.... Patient traffic on our site has improved exponentially and continues to grow every day! “ -- Lani Clemens Family Practice Center P.C.
"Do you LOVE the web site? Because I do. I think it is awesome and I can't thank you enough for working so closely with me and being so patient. Fine job!!!!!!!!!!!!!!!!!" -- Janet Bivens, MD, Kendrick Family Practice
“We have lots of compliments on the new website. Thanks for being a delight to work with." -- Leisle Chung, Vanguard Skin Specialists
"The website looks FANTASTIC. Thanks to the iHealthSpot team for a beautiful job!" -- David Fein, MD, North Dallas Wellness Center
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