iHealthSpot Blog

In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews.

Patients, as well as referring physicians, come to your site looking for answers to specific problems. From simple questions like the location of your office, to more complicated requests such as post-operative steps to take for recovery, your website needs to provide the answers, both easily and efficiently.

If you are handling any PHI on or through your website – including ‘basic’ transactions such as setting an appointment – then you need to ensure it is HIPAA compliant. The following are some of the important steps you need to take to ensure your website is HIPAA secure:

In a previous blog post about medical website design, we mentioned that a good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old fashioned.

Search Engine Optimization (or SEO) is the process of optimizing your website so that it shows up on the first page of Google for the keywords specific to your specialty and business. When it comes to Google, if you are on the second page, you don’t exist; and if you don’t exist, your patients can’t find you. But they will find your competition. SEO is complex and involves hundreds of different strategies. But why should you go through all that trouble?

As a doctor, you diagnose your patients with various ailments every day. You make careful assessments, and by the end of their visit, you have a plan to further explore or treat the problem. You share this plan with the patient and then work with them on their road to recovery.

Digitally mature companies invest in a marketing plan that includes online marketing, responsive websites, and mobile-friendly websites.

Common mistakes doctor’s make with their blog and how to avoid them.

These 4 elements are a must-have for any doctor's office website. Do you know what they are?

The latest stats from an industry report on online patient reviews for doctors